BARCELONA,
Spain-July 18, 2011---Starwood Hotels & Resorts Worldwide,
Inc. (NYSE:HOT) has signed an agreement with Amrey Hotels S.L. to
operate a Four Points Hotel in Barcelona. The Four Points by Sheraton
Barcelona Diagonal will open this fall marking the entry of Starwood’s
Four Points brand into Spain. Located in the buzzing district 22@
adjacent to the Mediterranean Sea and within less than 20 kilometres
from Barcelona Airport, the Four Points by Sheraton Barcelona Diagonal
will comprise 154 guest rooms, an all-day dining restaurant, a
café, signature bar and fitness centre.
“We are delighted to further strengthen our partnership with Amrey as
we debut our Four Points brand in Spain. This successful relationship
goes back more than five years with our Le Meridien Ra Beach Hotel
& Spa just outside of Barcelona”, said Roeland Vos, President,
Starwood Hotels & Resorts, Europe, Africa and the Middle East.
“Barcelona has always been a top destination for international
travellers and a perfect market for our unique and compelling lifestyle
brands. This agreement further underlines Starwood’s commitment to
continued growth and investment in the city of Barcelona and throughout
Spain.”
Enric Reyna Martínez, President of Amrey Group states, “We are
very happy to expand our existing relationship with Starwood Hotels to
introduce Four Points to Spain and we are sure this is a great business
for both parties. Amrey Group and Starwood share common views on
hospitality. Together, our goal is to offer guests the best
branded hotel experience in the industry.”
The Four Points by Sheraton Barcelona Diagonal will feature all of the
brand’s defining elements, including the signature Four Points by
Sheraton Four Comfort bed, Best Brews™ local beer experience and free
Wi-Fi in all public areas, reflecting the brand’s promise and insight
into the needs of today’s traveller. The hotel will also offer three
meeting room spaces, a pre-function area and a business centre.
The Four Points by Sheraton Barcelona Diagonal is located within 22@,
known locally as Barcelona’s innovation district. The area was
redeveloped and launched by the city of Barcelona in 2000 to become the
centre for design, media and creative firms. Over time, the
neighbourhood has also become a hub for residential developments,
retail stores and shopping centres.
Starwood currently operates 15 hotels throughout Spain under six of its
nine distinct brands. These hotels include the recently opened W
Barcelona, the iconic Marqués de Riscal and the Hotel Alfonso
XIII in Seville, the latter of which is currently undergoing a major
renovation.
The Four Points by Sheraton Barcelona Diagonal hotel is a conversion of
the existing Amrey Diagonal Hotel currently operated by Amrey Hotels
S.L. The addition of this hotel to the Four Points portfolio following
a renovation and re-branding process is part of Starwood’s strategic
plan to convert key hotels throughout Europe, Africa and the Middle
East.
About
Four Points by Sheraton
Great Hotels. Great Rates: With 161 Four Points by Sheraton hotels in
25 countries, travelers can find the classic style, genuine service and
timeless comfort they’re looking for with genuine service and great
rates, all around the world from Santiago to Shanghai and Milan to
Milwaukee, Four Points hotels can be found in big urban centers, by the
airport, near the beach, and in the suburbs. A recent $1 billion
invested in renovations, conversions, and new-build hotels has made the
brand stronger than ever. Four Points, like all brands within
Starwood’s portfolio, is proud to offer the Starwood Preferred
Guest® program, which offers a breakthrough policy of no blackout
dates on Free Night Awards. To learn more, visit www.spg.com
About
Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with 1051 properties in 100
countries and territories with 145,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, and the recently launched
Aloft®, and Element SM. The company boasts one of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com
.
About
Amrey Hotels S.L.
Amrey Group was created 50 years ago focusing its activity in the real
estate management, building and promotion of homes and multi-purpose
buildings, as well as the leasing and management of owned hotels in
Barcelona. The group is committed to offering clients quality, comfort
and design, and this is applicable to both sides of its business:
housing and hotels. Amrey professional team includes architecture,
engineering and construction departments, involving a serious process
of valuation of materials, sites, qualities and prices always aiming to
exceed client’s satisfaction, through experience, devotion and
professionalism.