News for the Hospitality Executive |
Toronto, ON – August 19th, 2011 – VFM Leonardo, leading online media company for the global travel industry, today announced significant growth of their media syndication network - VNetwork. Just fewer than 3.0 million unique travel shoppers clicked through on the VPowered Multi-Media Player syndicated for VBrochure customers during the month of June. There has been an overall growth in consumer reach of approximately 50% from February to June with the most significant growth seen on destination and social media sites. The company also ran a tracking study on consumer engagement during the month of June on hotels that subscribe to the VBrochure Online Merchandising System. Engagement was tracked across the study hotels’ vanity (hotel property) websites, brand websites, 3rd party channels and social media sites within VNetwork. Not accounting for seasonality, unique visitors to the VPowered Multi-Media Player grew 59%, click throughs of the player grew 211%, and media item views grew 134% since February. The study shows that of all VNetwork channels, consumer reach was highest on social media channels, specifically Facebook, representing over 30% of all VPowered Multi-Media Player click throughs. For hotels that have the VBrochure Facebook App, 33% of the click throughs of their VPowered Multi-Media Player came from Facebook and 20% of visitors also clicked through on the “Book Now” button to launch the hotel’s booking engine. These findings indicate that social media channels, particularly Facebook are effective channels for hotels and hotel brands to inform, engage, persuade and direct consumers to their booking engines. “As a media company, this growth is significant. It tells hotels and brands that we are the company that will get their media in front of people where they’re looking for it. We are committed to continuing to stay ahead of the curve delivering experiences that travel shoppers want, on the websites and devices they use during the online hotel shopping journey,” said Paolo Boni, President and CEO, VFM Leonardo, Inc. More Information About VFM Leonardo VFM Leonardo is a technology leader in
online visual content
management and distribution systems. VFM Leonardo’s VScape® and
VBrochure™
products leverage the distribution capabilities of the VNetwork™, the
most
universally accepted and largest online visual content distribution
network for
the global travel industry including all four global distribution
systems
(GDSs), Pegasus and travel-related channels including online travel
agencies,
travel research and supplier web sites, search portals, review, travel
editorial and major social media and video sharing sites. VFM Leonardo
offers
the hotel industry the most effective digital asset management and
online
merchandising systems available today and effectively reaches tens of
millions
of consumers monthly with over 1,000,000 visual images (photos, virtual
tours
and videos) on more than 30,000 travel and social media websites in the
VNetwork including all major search engines, Amadeus, Galileo, Sabre,
Worldspan, Pegasus, Travelocity, Orbitz, Priceline, TripAdvisor, Yahoo!
Travel,
Kayak, Facebook and many more for 90,000 hotels worldwide. For more
information
about VFM Leonardo, visit www.vfmleonardo.com.
Connect with VFM Leonardo. |
Contact: VFM Leonardo Media Contact: Julie Ford Toll free: 1-877-593-6634 Phone: 416-263-5446 Email: [email protected] |