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Trust International First Independent CRS to Participate
in Google Program Hotel Finder Trial


Frankfurt, Germany – August 2, 2011 – Trust International is the first centralized reservation system (CRS) provider to participate in Google´s newly launched Hotel Finder (http://www.google.com/hotelfinder/). Google launched the “Hotel Finder” offering in a test version last week, with the initial version available in the U.S.
 
The Hotel Finder search experience has a number of features to make it easier for users to select the perfect hotel, such as:  Users will be able to shine a “tourist spotlight” on the most popular areas of a city and apply fine-grain location preferences; see and flip through a photo-rich summary of each result; keep track of “viewed” hotels and “shortlisted” hotels; and see how the price compares to the hotel’s historical average to see if it’s a great time to stay there.

After having been the first in February 2011 to list partner hotels in Google’s feature showing hotel prices and availability, Trust will now be the first CRS to have its hotels displayed in Hotel Finder.  Importantly, when the user is ready to book a room, Hotel Finder will connect the user to the yourVoyager CRS and the reservation can be fulfilled. 
 
“We are more than happy to be part of this trial that provides a valuable new service to potential hotel guests and our hotel customers,” said Richard Wiegmann, Managing Director, Trust International. “Our hotel customers who have integrated the hotel pricing and availability into Google’s system will be able to be featured in Google´s Hotel Finder as well. It is now easier for customers to customize, compare and complete hotel reservations online.”
 
“We are excited about this new Google product,” says Jon Londeen, Senior Vice President, Distribution & Reservations Management, The Leading Hotels of the World. “With the interface between our LEO system - which is based on the yourVoyager CRS – we will be able to offer this new functionality to our hotels. This valuable tool makes the perfect addition to our Trust solution, to drive more revenue via our website to our member hotels.”
 
About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com.

 
For further information about Trust International please contact:

Trust International Hotel Reservation Service

Christine Tan
Tel: +65 6232 5980
[email protected]
 
Media Contacts:
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – [email protected]
 
Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - [email protected]


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