Albuquerque, NM and Portland, OR
— August 3, 2011 — The public launch of a
web-based guest rewards program, StayCredits, was announced today by
InnPoints
Worldwide, provider of reservation solutions for over
1,800 hotels, along with partner Zoom Creates,
an integrated marketing agency. StayCredits is
a simple, yet highly customizable rewards solution for any hotel, group
or chain.
 StayCredits, which rolled out earlier this
year to InnPoints Worldwide hotel clients, is
an easy-to-use, web-based rewards program. Hotels may join StayCredits
as a
standalone hotel, set up a group/chain program, or participate in the
StayCredits alliance. Hotels design their own rewards, upload custom
images and
set credit values all from their online
management dashboard. The StayCredits system is fully integrated with
InnPoints
central reservation system and website booking engine, making program
management seamless and the guest booking experience more intuitive. The StayCredits guest rewards program offers affordable customization and scaling for independent hotels, groups and chains. Each hotel’s rewards program can be white-labeled, while program landing pages and integrated booking engine options can be tailored specifically to each member’s needs. “So many independents are trying to compete with the big brands next door, while operating their own loyalty programs with cards or manual systems” said Mark Bates, Director at Zoom Creates. “We wanted to level the playing field for independents by automating the rewards process with a simple, web-based product. StayCredits enables each hotel or group to create their own unique rewards program, while utilizing modern tools and robust integration.” Hoteliers benefit from the low setup costs and economical credits policy with StayCredits. In general, the travel industry has a significant spoilage rate of rewards credits, meaning that many credits awarded will in fact never be redeemed. No advanced credit purchasing is required of StayCredits hotel members. Instead, hotels award credits to their rewards program guests as needed, and only pay for those credits upon redemption. Early StayCredits adopters include Qube Hotels, which customized the program as Q Club, America’s Best Franchising, which is enhancing its Best Rest Rewards program to leverage across six of its brands, and Cambean Hospitality Hotels, a Florida-based independent hotel group. “A rewards program can be crucial to the loyalty of our guests, but we didn’t want to be a part of just another mainstream program,” said Brian Scheinblum, President of Cambean Hospitality. “With StayCredits, we now have a custom rewards program designed to suit our unique Miami Beach properties. The StayCredits team delivered a Tell-Your-Friends feature that rewards our guests for promoting our hotels through email, Facebook and Twitter.” For more information about StayCredits, visit: www.staycredits.com About InnPoints Worldwide  InnPoints Worldwide is
a reservation solution and technology provider for independent, group
and chain
hotels. From its global headquarters in
Albuquerque and offices in Dallas, Chicago, Santa Barbara, Calgary,
Sweden,
Italy, and Greece, InnPoints Worldwide powers a central reservation
system
which provides GDS/IDS reservation technology, a
web-based property management system, the VIBE internet booking engine,
private
label voice services, the StayCredits guest rewards program, revenue
management
and integrated web services for over 1800 hotels worldwide. www.innpointsworldwide.com
About Zoom Creates Zoom Creates is a marketing solutions and creative services powerhouse headquartered in Portland, Oregon. Growing steadily over the last decade, Zoom Creates is comprised of a robust design team, a web development department, account services experts and marketing wizards. From the creation of a state of the art software applications built from scratch, in-house, to the development of a plethora of hotel web sites offering cutting edge functionality, Zoom has entered the market once again as experts in their field. They've taken great care to become a competitive resource for all facets of the hospitality industry, providing hoteliers and travelers alike with the same intuitive user experiences and functionality-rich web presences that they are known for. As Zoom's capabilities have grown, they've remained focused on their core values—curiosity, integrity, and the very highest standards of quality. www.zoomcreates.com |