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Hotels Capture Valuable Sales Insight with StarCite Business Intelligence Suite

Market Share Analysis, RFP Response Speeds and Competitive Comparisons Give Hotels
a Leg Up in a Tightly Contested Meetings Environment

DENVER, CO – August 24, 2011 – StarCite, Inc., the leading provider of web-based solutions to strategically manage corporate meetings and events, today announced the launch of a powerful new Business Intelligence Suite for hotels and meetings suppliers.  The new offering dramatically increases the level of in-depth sales knowledge hotels can glean from their meetings activity within the StarCite Marketplace – enabling companies to make better sales decisions and ultimately win more meetings business.

“In an incredibly intense competitive environment for meetings, the right data can be the difference between making or missing your sales targets,” said David O’Donohoe, Senior Vice President, Global Supplier Sales and Operations, StarCite.  “With StarCite Business Intelligence, hotels will have the power to make the smartest, most strategic decisions about how to promote their property and utilize their resources.  Coupled with the scope of the StarCite Marketplace, the largest and most dynamic eRFP market in the world, this is an unbeatable combination for suppliers.”

There are five key elements that comprise StarCite’s new Business Intelligence Suite for hotels:

  • Knowledge – A detailed view into all RFPs delivered by StarCite to a hotel property.
  • Manage – Ability to monitor RFP response times so hotels can determine optimal staffing and training needs.
  • Evaluate – Determine whether a property is getting its fair share of activity in its local market.
  • Analyze – A deep dive into key RFP trends such as win/loss ratio, how RFPs are being handled by a hotel sales force, and year-over-year comparisons to measure performance.
  • Compete – Hotels can rank their RFP response performance against their competitive set.

StarCite is demonstrating the StarCite Business Intelligence Suite in Booth #1205 at the annual convention of the Global Business Travel Association in Denver, August 21-24, 2011. 

About StarCite, Inc.
StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management easier and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide.  StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers.  Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement.  Using StarCite’s proprietary online marketplace, meetings buyers can connect and conduct business with over 83,000 hotels, venues, destinations and suppliers globally.  StarCite is based in Philadelphia, PA and worldwide.  Its equity holders include ICG (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit

StarCite Media Contact:
John Hartz
Sloane & Company    

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 Press Releases:

StarCite Launches Mobile App for Hotels’ National/Global Sales Teams; Supplier Sales Forces Can Act Instantly on New Meetings Business Using StarCite Mobile NSO / August 2011
Orbitz and StarCite Launch Orbitz for Business Meetings; Orbitz for Business Customers Can Now Source and Book Meetings at Competitive Rates Through the StarCite Online Marketplace / August 2011
StarCite and Experient Launch MeetingComplete to Provide Strategic Meetings Management Services and Technology to Small- and Mid-sized Corporations / July 2011
StarCite Launches Nexus – A Groundbreaking Platform to Usher in a New Era of Meetings Management Success; Nexus Brings Meetings into “The Cloud” – Delivering Faster Innovation, Greater Value and a Better User Experience / May 2011
Wyndham Worldwide Hotels Becomes First Chain to Join StarCite Accreditation Program for Suppliers; New StarCite Program Helps Hotels Highlight Their Focus on Group Business / March 2011
StarCite Announces Online Community Powered by i-Meet; Launch of Social Media Platform Available to Meeting Planners and Suppliers; New Partnership Connects Customers and Embraces Open Communication / May 2010
Experient and StarCite Launch eRFP Strategic Partnership / April 2010
StarCite Partners With EveryScape To Provide Rich Visual Experience For StarCite Online Marketplace Properties; WebScapes Empower Meeting Planners with Additional Information and Offer Suppliers Added Opportunities to Showcase Location / March 2010
StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009

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