Frankfurt, August 16 – Worldhotels, one of the leading groups for independent hotels worldwide, has appointed Paulo Salvador as its new Vice President of Global Marketing & Sales and Vice President for EMEA Hotels.

Mr Salvador (45) is Brazilian with extensive international experience in hospitality marketing and sales, having spent eleven years with the French based company Accor Hotels, first as Head of Marketing & Sales for Latin America region and then as Global Senior Vice President for E-commerce, Loyalty and Travel Alliances.

Among his achievements with Accor were the conception and launch of its AIClub global loyalty programme, the revamping of the company’s e-commerce strategy and support for the strong portfolio hotel growth in South America.

Paulo Salvador is a former fellow at Kellog Management School in Chicago, USA with a  Master’s Degree in Corporate Sociology at SciencesPo Paris.

At Worldhotels Mr Salvador will oversee all operations within the EMEA (Europe, Middle East & Africa) region, as well as assuming global responsibility for the group’s marketing, sales and distribution activities.  After living in Paris for more than five years, he will be based at Worldhotels’ head office in Frankfurt, joining the company’s executive committee.

Robert Hornman, Worldhotels Managing Director commented: “Paulo’s proven track record in international hospitality marketing and sales make him an ideal match for Worldhotels’ growth ambitions. I am sure that his experience and expertise will be a valuable asset to our affiliate hotels to achieve even greater success in today’s competitive environment.”

About Worldhotels:

• Worldhotels is an exclusive collection of the world's most unique independent hotels. Under the banner "Unique Hotels for Unique People", it now has 450 affiliate properties in 250 destinations and 65 countries worldwide.
• For over 40 years, the company's mission is to offer business and leisure travellers easy access to a wide range of 4 and 5 star hotels with character and distinction. Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets the group’s stringent quality standards. Over 1,000 quality criteria are anonymously tested on an annual basis.
• Worldhotels' guests benefit from an extensive selection of partnerships, including frequent flyer programmes from 19 of the world's leading international airlines, including Air France/KLM, United Airlines, Cathay Pacific and Lufthansa.
• Through an unparalleled range of services covering global marketing, sales, training, and e-commerce as well as state-of-the-art distribution and technology, Worldhotels gives independent hotels the collective strength of a global hotel brand whilst still allowing them to retain their individual character and unique identity. In addition to its classic “affiliation model”, the group offers a “full licence” branding solution for independent hotels which is the perfect alternative to standard franchise contracts.   

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