News for the Hospitality Executive |
August 17, 2011 –
Lodging Hospitality Management (LHM) operates 15 hotels in the St.
Louis
area. LHM understands the strategies required
to successfully run both chain properties and independents because amid
its
Hilton, Sheraton, IHG, and Choice flags it operates two luxury
boutiques, The
Cheshire and The Seven Gables Inn.
Independents have freedom to explore personalized loyalty strategies “Franchise standards and marketing support are benefits of running a flagged property, but independents have more freedom to explore personalized social media strategies that create loyalty,” said Todd Hotaling, Lodging Hospitality Management’s corporate director of revenue management. “We use the Maestro™ Property Management hotel software from NORTHWIND and Maestro’s Loyalty System, ResWave direct booking engine, and Mobile web booking optimization, at LHM’s independents. Maestro provides flexibility to create effective marketing strategies that strengthen loyalty and attract new business.” Click here to learn more about Maestro’s solutions for profitability and productivity.
Two valuable tools LHM uses to support its loyalty programs are the Maestro CRM and Guest Loyalty modules which are integrated into the Maestro PMS. “We record guest information when they book rooms and track their favorite restaurants and activities and use the information to build reward marketing programs,” Hotaling said. “We are currently launching two new loyalty programs. The first is ‘Royal Rewards’ which rewards the assistants who book reservations for business travelers. The second is ‘Royal Perks’ which rewards the travelers, themselves. We track loyalty program attainment automatically through our Maestro system’s Loyalty Module which provides a customizable point system and reward criteria.” “Facebook and TripAdvisor are the two most important social media channels for our hotels,” said Hotaling. “We maintain a Facebook presence and regularly engage in conversations about our properties; each interaction builds the guest’s connection with our hotels. We also monitor TripAdvisor and respond to reviews. Guests have been known to report an issue after they have departed without giving us the opportunity to remedy to situation while in-house. Online reviews provide us an opportunity to act on their comments and invite them back. NORTHWIND is a social-media savvy tech partner whose professional team, as well as their technology, enables us to have a stronger online presence that builds guest loyalty.” For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email [email protected]. Maestro Property Management Solution Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge, and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and Web platforms. About NORTHWIND – Maestro PMS NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years’ experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability. |
Contact:
NORTHWIND - Maestro PMS Ivana Johnston - Sales & Marketing 8300 Woodbine Avenue, 5th floor Markham, ON L3R 9Y7 Canada Phone: 905-940-1923 Toll Free: 1-888-667-8488 Email: info(at)maestropms.com www.maestropms(dot)com Media Contact Julie Keyser-Squires, APR Softscribe Inc. 180 River Springs Drive NW Atlanta, GA 30328 Phone: 404-256-5512 Email: Julie(at)softscribeinc.com |