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Five-Star Luxury Hotel Fitzwilliam Dublin Selects IDeaS to Gain
Greater Business Intelligence and Control

Early recovery signs for the Dublin market encourage Fitzwilliam to implement
 world-class Revenue Management System

August 12, 2011 - IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today announced that Fitzwilliam Hotel Dublin, a 5-star luxury hotel located in the heart of Dublin, has selected IDeaS as its revenue management partner in order to drive better revenue growth during the market upturn.

While the Irish hospitality market has suffered with significant pressure on pricing during the economic recession of the last four years, there are early signs of recovery emerging. A recent STR report documented average room rate increasing by €4 over the period of January to May 2011 in Dublin. As trends indicate that an upswing in rate will continue, and opportunities to boost hotel profits and performance will begin to appear, Fergal O'Connell, General Manager at Fitzwilliam Dublin, felt that it was the right time to take revenue management to the next level.

"In my opinion, it is vitally important that every revenue management tool on the marketplace is explored in terms of its own merit and the value it can add to your hotel's function by helping you manage your rates and occupancy. If it does, then I strongly believe it is the obligation of the manager or owner to introduce that system into their hotel," O'Connell explained.

"IDeaS stood out from the other available systems due to the complete package they offered. From the support services available, to the opportunity to tap into global best practice and knowledge, down to the fact that it is a very good system, capable of providing us with the reports and forecasts we need to take advantage of the improving Dublin market," said O'Connell.

Commenting on IDeaS' presence in the Irish hospitality market, Fabian Specht, EMEA Regional Managing Director of IDeaS, said "I am very pleased that Fitzwilliam has recognized the vital importance of embracing Revenue Management as a key field of hotel management. Now with enhanced business intelligence and control derived from the IDeaS RMS, I am confident Fitzwilliam will be able to optimize its revenue and profits – making the most of improving market conditions."

"Furthermore, I believe this recognition will spread to more hotels in the region and I hope that we gain further opportunities to demonstrate to local hotels how we can assist in their growth and drive hotel performances," concluded Specht.

About IDeaS | Founded in 1989, IDeaS Revenue Solutions - a SAS Company, offers industry-leading revenue management Software, Services, and Consulting to the hospitality industry. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, the Middle East, Australia and Asia. For more information, visit


Mulberry Marketing Communications
Daniela Kirchhubel
+44 (0)20 7928 7676

IDeaS Revenue Solutions
Star Bazella, Marketing Manager
+1 952 698 4200

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