SAN FRANCISCO and MCLEAN, Va. - Hilton Hotels & Resorts today rolls out Hilton Huanying, the new Hilton Worldwide welcome program for Chinese travelers at 51 participating properties in 13 countries worldwide, with a global unveiling at Hilton San Francisco Union Square. Taking its name from the Chinese word for "welcome," Hilton Huanying enables travelers, agents and tour operators to book participating hotels with confidence, knowing the hotels will meet cultural needs and expectations of Chinese travelers. Initially launched by Hilton Hotels & Resorts, the program is available for all Hilton Worldwide hotels prepared to deliver Hilton Huanying service standards.

Travelers can now visit www.hilton.com/huanying to view a list of participating hotels and following, call their desired hotel directly to request special Hilton Huanying amenities and services in advance of their stays. Visitors to the site can also download recipe cards for traditional Chinese breakfast items now offered at hotels offering Hilton Huanying.

"Hilton Huanying leverages our more than two decades of experience in mainland China and direct feedback from our Chinese guests, agents and operators," said Dave Horton, global head, Hilton Hotels & Resorts. "As the growing number of outbound Chinese travelers explores key destinations around the world, they will find a warm, authentic welcome at Hilton."

Hilton Hotels & Resorts selected San Francisco as the location for the global launch of Hilton Huanying as the city has long been recognized as a leading global destination for Chinese travelers and is home to one of the largest Chinese communities in the U.S. San Francisco sees a significant number of Chinese travelers to the U.S. annually, and the exponential growth of the Chinese tourism segment is projected to make a significant impact on San Francisco's economy over the next few years. Four Bay Area properties are currently enrolled in Hilton Huanying, including: Hilton San Francisco Financial District, Hilton San Francisco Union Square, Hilton San Francisco Airport Bayfront and Hilton Santa Clara.

"As the gateway to the Pacific, receiving hundreds of thousands of Chinese visitors annually, San Francisco is honored to be at the center of the launch for Hilton Huanying," said San Francisco Mayor Ed Lee. "The Hilton Huanying program will bring tourists from Asia to showcase our world class city and support tourism, jobs and the local economy."

Hilton Huanying extends authentic experiences with amenities, service standards and dedicated Hilton Team Member training. Beginning today, 51 hotels are welcoming Chinese travelers in destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney. Chinese travelers will find familiar comforts in three key touch points of the on-property experience - arrival, guest room and Breakfast at Hilton. Elements of the Hilton Huanying experience include a front desk Team Member fluent in Mandarin; guest room amenities such as a selection of Chinese teas and teakettles, slippers, and a dedicated television channel with Chinese programming; and breakfast items including congee, dim sum, and fried rice and noodles.

Also today Hilton launches cn.hiltonglobalmediacenter.com, a Chinese version of its Hilton Global Media Center, which gives media credential free access to thousands of images and the latest news from Hilton Worldwide's flagship brand and its more than 540 properties in 78 countries. A mobile version of the Chinese-based site is now also available for media on the go. For press materials and photos, please visit www.hiltonglobalmediacenter.com. Introductory videos of Hilton Huanying are available in both English and Chinese at www.youtube.com/Hilton.

About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 540 hotels in 78 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at www.hiltonglobalmediacenter.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltononline, www.facebook.com/hilton and www.youtube.com/hilton . Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.HiltonWorldwide.com or connect with Hilton Worldwide www.HiltonWorldwideGlobalMediaCenter.com.