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Crowne Plaza® Hotels & Resorts Promotion Celebrates 11.11.11,
Occurring Once Every One Hundred Years, Considered to be
One of the Luckiest Days of the Century

ATLANTA – Occurring just once every one hundred years, a perfect calendar reading of 11.11.11 is considered one of the luckiest days of the century and a wedding held on 11.11.11 promises love, good fortune and luck1 . IHG’s Crowne Plaza® Hotels & Resorts is celebrating the dreamy date by hosting 11 weddings for 11 couples, with VH1 star and master matchmaker Steve Ward presiding over the ceremony. The hotel brand is asking altar-bound couples across the U.S. why they are lucky in love through the Crowne Plaza “Marry Me 11.11.11” giveaway. Those who are selected as having the most dedicated relationship and intriguing love story will be whisked away to a once in a lifetime New York City wedding at the Crowne Plaza Times Square - Manhattan.

“Since many people will want to get married on 11.11.11, it’s the perfect time for Crowne Plaza to step in and throw a wedding celebration in honor of this very lucky day for 11 very lucky couples,” said Steve Ekdahl, director, Leisure Travel, U.S. Sales & Marketing, IHG. “And on top of this we’re offering all couples a sweet deal of up to $1,250* back when they book the “Honeymoon on Us ” promotion at any one of almost 200 Crowne Plaza hotels across the U.S. and Canada by the end of this year.”

Sweethearts who wish to marry or renew their vows can enter the Crowne Plaza “Marry Me 11.11.11” giveaway at and post the reasons why they are lucky in love. Couples are invited to share entries with friends and ask them to vote, to increase their chances of saying “I do” against the romantic backdrop, bright lights, glitz and glamour of New York City.

The 11 winning couples will be swept off their feet and flown to New York City for three days of wedding bliss. Festivities will begin with a pre-wedding day tour of New York City, including a visit to one of the world’s most romantic settings, the Empire State Building’s observation deck. Couples will experience the skyline’s breathtaking views and then hit the streets of the Big Apple with their sweetheart to take in all the thrills that the city has to offer.

Couples will walk down the aisle at precisely 11 am EST greeted by VH1 “Tough Love” star and master matchmaker Steve Ward who will preside over the ceremony. As host of VH1’s popular “Tough Love” series and CEO of Master Matchmakers, Ward has helped singles find love for more than a decade.  Ordained to marry, he will officially conduct the non-denominational ceremony for all 11 couples. With New York City as the ideal backdrop, the 11 newlyweds will toast to their good fortune and love-filled futures in a post-wedding reception featuring Atlanta’s celebrity DJ, Mike B of B2 Entertainment. Each couple will also receive a personalized wedding video from WedIt as well as digital photos from their special day.

“I cannot wait to meet the 11 couples and celebrate each and every love story,” said Steve Ward, officiant for the “Crowne Plaza Marry Me 11.11.11” ceremony and star of VH1’s “Tough Love”. “As a matchmaker, I’ve made it my everyday mission to help people come together and nothing is more fulfilling than to witness a couple commit to each other for the rest of their lives.”

To enter the Crowne Plaza Marry Me 11.11.11 giveaway and for more information, visit

*See full terms and conditions at

1According to numerologists, when you add 1 and 1 together, 2 represents love, luck and good fortune. The repetition of the number 11 maximizes these representations.

About Crowne Plaza Hotels & Resorts
As part of the IHG global portfolio, Crowne Plaza Hotels & Resorts is a dynamic hotel brand located in nearly 60 countries around the world in major urban centers, gateway cities and resort destinations. As the forth largest upscale hotel brand in the world, Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry's top-growing brands and travel buyers rated Crowne Plaza as the top upscale/select-service brand in Business Travel News' 2011 U.S. Hotel Chain survey.  Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveler who appreciates simplified elegance combined with the practicality of the latest features, as well as value for money.  At Crowne Plaza, guests can enjoy a 24-hour business service, wireless high speed internet access in the lobby plus fitness and leisure facilities.  For reservations at Crowne Plaza properties, visit or call 1-800-2CROWNE.  Twitter plaza or Facebook

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with almost 60 million members worldwide.

IHG is the world’s largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 656,000 guest rooms in 100 countries and territories around the world

IHG has more than 1,100 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at and information for the Priority Club Rewards program at For our latest news visit, Twitter or YouTube

Monica Smith
+1(770) 604-5562

Weber Shandwick
Nicole Lowe
+1(212) 537-8747

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