Washington, D.C., August
29,
2011 - Today the Corporation for Travel Promotion (CTP) announced
that it
has named veteran marketing professional Chris Perkins to join the
organization
as Chief Marketing Officer. With the announcement last Monday
that JWT
will be global agency of record, the CTP's marketing team is now
complete. This
is a major step towards developing America's first ever promotional
campaign to
compete for increased international travelers while driving economic
growth and
job creation.
Most recently President and CEO of Blitz in Boston, MA, Perkins has
spent his
career at a number of highly recognized agencies such as Arnold Boston
and
Publicis & Hal Riney San Francisco. He brings experience working
with
renowned American brands such as Wendy's, RadioShack, McDonald's, Jeep,
HP,
Ringling Brothers and Barnum & Bailey as well as significant
experience
developing successful campaigns within the tourism and entertainment
sectors.
"I've spent the last 25 years helping brands realize their full
potential," said Perkins. "I cannot imagine a more interesting
or compelling opportunity than helping to bring the United States of
America's
brand to life abroad. I'm honored and thrilled to lead the
creation of a
campaign that will capture the American spirit and all that our great
nation
has to offer international visitors."
Perkins will be responsible for building and implementing all aspects
of the CTP's
marketing program, from brand management to the development of a global
advertising campaign, cooperative marketing relationships, trade show
presence,
social media and public relations strategy, and research.
CTP CEO Jim Evans said, "I am delighted to welcome Chris to our team.
He
is an innovative thinker with big ideas who has developed powerful
marketing
campaigns for countless major brands. Chris' passion for the CTP's
mission was
evident throughout our many conversations and we are very fortunate to
have him
on board leading our marketing efforts."
In conjunction with Evans, George Fertitta, CEO of NYC & Co. and
vice-chair
of the CTP's board of directors, led the marketing search committee
that
selected Perkins as CMO and JWT as the CTP's global agency partner.
Fertitta
applauded both choices saying, "Solidifying our marketing team
represents
a major milestone for the CTP and the culmination of an exhaustive
search
process. I am extremely pleased with the calibre of the team we have
assembled
and look forward to moving ahead with the historic task of creating the
United
States' first ever campaign to showcase America to the global travel
community."
About
CTP
The Corporation for Travel Promotion is a non-profit corporation
created by
Congress for the purpose of promoting foreign leisure, business and
scholarly
travel to the U.S. and maximizing the economic and social benefits
through
marketing and other programs designed to position the U.S. as a
destination of
choice for travelers.
The program will be responsible for using advertising and other
marketing
tactics to help increase visitation and visitor spending in the U.S.
Once the
program is fully implemented, the entity will have a budget of up to
$200
million. For more information, visit: http://www.corporationfortravelpromotion.com.
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