Washington, D.C., August
2011 - Today the Corporation for Travel Promotion (CTP) announced
has named veteran marketing professional Chris Perkins to join the
as Chief Marketing Officer. With the announcement last Monday
will be global agency of record, the CTP's marketing team is now
is a major step towards developing America's first ever promotional
compete for increased international travelers while driving economic
Most recently President and CEO of Blitz in Boston, MA, Perkins has
career at a number of highly recognized agencies such as Arnold Boston
Publicis & Hal Riney San Francisco. He brings experience working
renowned American brands such as Wendy's, RadioShack, McDonald's, Jeep,
Ringling Brothers and Barnum & Bailey as well as significant
developing successful campaigns within the tourism and entertainment
"I've spent the last 25 years helping brands realize their full
potential," said Perkins. "I cannot imagine a more interesting
or compelling opportunity than helping to bring the United States of
brand to life abroad. I'm honored and thrilled to lead the
creation of a
campaign that will capture the American spirit and all that our great
has to offer international visitors."
Perkins will be responsible for building and implementing all aspects
of the CTP's
marketing program, from brand management to the development of a global
advertising campaign, cooperative marketing relationships, trade show
social media and public relations strategy, and research.
CTP CEO Jim Evans said, "I am delighted to welcome Chris to our team.
is an innovative thinker with big ideas who has developed powerful
campaigns for countless major brands. Chris' passion for the CTP's
evident throughout our many conversations and we are very fortunate to
on board leading our marketing efforts."
In conjunction with Evans, George Fertitta, CEO of NYC & Co. and
of the CTP's board of directors, led the marketing search committee
selected Perkins as CMO and JWT as the CTP's global agency partner.
applauded both choices saying, "Solidifying our marketing team
a major milestone for the CTP and the culmination of an exhaustive
process. I am extremely pleased with the calibre of the team we have
and look forward to moving ahead with the historic task of creating the
States' first ever campaign to showcase America to the global travel
The Corporation for Travel Promotion is a non-profit corporation
Congress for the purpose of promoting foreign leisure, business and
travel to the U.S. and maximizing the economic and social benefits
marketing and other programs designed to position the U.S. as a
choice for travelers.
The program will be responsible for using advertising and other
tactics to help increase visitation and visitor spending in the U.S.
program is fully implemented, the entity will have a budget of up to
million. For more information, visit: http://www.corporationfortravelpromotion.com.