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| August 19,
2011 We all know that the hospitality industry is using flash sales and private sales sites such as Groupon, Sniqueaway, LivingSocial, JetSetter. With the sponsorship of the Cornell Center for Hospitality Research, we plan to analyze these sites as they affect the hospitality industry. For this study, we would greatly appreciate your help in completing our survey: https://cornell.qualtrics.com/SE/?SID=SV_1LhYXwMgM2AEQq8. As professors at the Cornell School of Hotel Administration, we plan to go beyond the benchmarking of previous surveys to create a study that will be of use to the industry. Our study is intended to create an understanding of the strategies and approaches that have succeeded in these group sale sites, and those that have failed. The information you supply, coupled with our own in-depth research, will help us produce best practices and guidelines for success. Please be assured that your responses will be kept completely confidential. As a token of appreciation for your time, we would be happy to share the results with you as soon as they are compiled. I thank you in advance for your assistance. Regards, Professor Gabe Piccoli and Professor Chekitan Dev About The Center for Hospitality Research A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 76 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu. |
| Contact: The Cornell School Of Hotel Administration www.chr.cornell.edu/ 537 Statler Hall USA - Ithaca, NY 14853 Phone: 607-255-9780 Professor Chekitan S. Dev Cornell University School of Hotel Administration [email protected] http://www.hotelschool.cornell.edu/research/facultybios/faculty.html?id=25 |