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AH&LA Lodging Industry Profile (LIP) Charts Profits, Sales
and International Arrivals for 2010 Which Indicate
Slight Uptick in Profitability

Washington, August 2, 2011 – For 2010, the U.S. lodging industry posted pre-tax profits of $18 billion – up from 16 billion in 2009 – and $127.7 billion in sales – up slightly from $127.2 billion in 2009, according to the American Hotel & Lodging Association (AH&LA) Lodging Industry Profile (LIP), an annual statistical analysis of the industry.  This $127.7 billion contributed to an overall $759 billion in tourism sales*, with resident and international travelers’ expenditures in the U.S. estimated at $2 billion/day; $86.6 million/hour; $1.4 million/minute; and $24,000/second.

The percentage of international travelers to the U.S. increased nine percent from 54.9 million in 2009, to a record 59.7 in 2010; arrivals from overseas travelers increased by 11 percent to record 26.4 million.  The top 10 countries in terms of U.S. arrivals for 2010 were Canada (20 million), Mexico (13.4 million) the United Kingdom (3.9 million), Japan (3.4 million), Germany (1.7 million), France (1.3 million), Brazil (1.2 million), South Korea (1.1 million), Australia (904,000), and Italy (838,000).  These 10 countries accounted for 80 percent of U.S. international visitors.

“After several years of declining sales, streamlining budgets, and leaner staffs, 2010 finally was the industry’s transitional year,” said AH&LA President/CEO Joe McInerney.  “Although it didn’t happen as quickly as many had hoped, the numbers show that our cyclical industry has officially transitioned back to the road of profitability.”

Other facts found in the LIP:
  • A detailed breakdown of the 51,015 U.S. hotels by room number, size, location, and nightly rate;
  • The travel and tourism industry pays $188 billion in travel-related wages and salaries and employs 1.76 million hotel property workers;
  • Profiles of the typical lodging consumer who traveled for business compared to those who traveled for leisure.
AH&LA’s LIP provides a comprehensive, easy-to-read list of these and other significant facts about the lodging, travel, and tourism industries, including employment impact; international travel statistics; and property and room breakdowns by location, rate, and size.  The complete 2011 AH&LA Lodging Industry Profile is available on AH&LA’s Information Center Webpage.

Information contained in the LIP is based on 2010 data provided by D.K. Shifflet & Associates, Ltd.; STR; U.S. Travel Association; U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries, Bureau of Economic Analysis; Statistics Canada; and Banco de Mexico.  Figures for year-end 2011 will be available in summer 2012.

*excludes spending on U.S. airlines by international travelers

Serving the hospitality industry for a century, AH&LA is the sole national association representing all sectors and stakeholders in the lodging industry, including individual hotel property members, hotel companies, student and faculty members, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides members with national advocacy on Capitol Hill, public relations and image management, education, research and information, and other value-added services to provide bottom line savings and ensure a positive business climate for the lodging industry. Partner state associations provide local representation and additional cost-saving benefits to members

Kathryn Potter
[email protected]

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AH&LA Honors Outstanding Hotel Employees with Annual Stars of the Industry Awards / June 2011

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American Hotel & Lodging Association Presents 2011 John Whitaker Award to David Goldstone and State Leadership Awards to Members of Each Partner State Association in Recognition of Their Assistance with AH&LA Programs / March 2011

American Hotel & Lodging Association Quizzes Hoteliers on Mandatory Americans with Disabilities Act 2010 Regulations; Deadline to Comply with ADA is March 15, 2011 / March 2011

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Joe Martin Takes Role of 2009 American Hotel & Lodging Association Chairman John Campbell Elected Secretary/treasurer, Will Serve as Chairman in 2011 / November 2008

The AH&LA Elects David Kong as 2008 Secretary/treasurer; The President and CEO of Best Western International Will Serve as the Association’s Chairman in 2010 / November 2007

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