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VingCard Elsafe Taps Industry Veteran Bob Aquilino as President, Americas
Proven corporate leader to accelerate growth for VingCard Elsafe brands in the Americas region

DALLAS – May 25, 2011 – VingCard Elsafe, the global leader in electronic locking, security and energy management solutions for the hospitality industry, today announced the appointment of Robert M. (Bob) Aquilino as President, Americas. In his new role, Aquilino will be responsible for leading all VingCard Elsafe activities in North America, Latin America and the Caribbean. In collaboration with the executive management team, he will provide strategic leadership to accelerate the company’s growth in these key markets. Part of the ASSA ABLOY Group, the company’s brands include VingCard, Elsafe and Orion by VingCard Elsafe.

According to Tim Shea, Global President for VingCard Elsafe, "We are delighted to have an industry veteran like Bob on our team, leading our Americas division. He has clearly demonstrated leadership in our industry over the years with a relentless focus on growth, customer service and people development. As the global leader in the hospitality segment, VingCard Elsafe has built a rich history of innovation, quality and technological leadership. Combining these attributes with Bob's intense focus on the customer and team development will only further enhance our leadership in the marketplace.”

Aquilino succeeds Rune Venas, who, together with his management team, has successfully laid a solid foundation for VingCard Elsafe in the Americas over the last three years. Rune will return to his homeland of Norway to take on a global business development role for the company.

Before joining VingCard Elsafe, Aquilino played key leadership roles in the general management, marketing and sales of several highly successful international consumer brands, including Pepsi, Frito-Lay, Kidde and Invisible Fence. Throughout his career, he has proven his skills at accelerating performance, team building and improving shareholder value for small- to mid-cap companies in consumer and technology products, as well as business services. Most recently, he served as Managing Director of MorrisAnderson, a Chicago-based corporate financial consultancy.

In previous positions as a division president at United Technologies, Inc. Bob led Onity, Inc. on two occasions and Kidde Consumer and Commercial, as part of Chubb Fire and Security. He was responsible for accelerating revenue growth, consolidating operations and significantly improving profit performance. Earlier in his career, Bob spent 16 years with PepsiCo in various domestic and international assignments, including VP of Global Business Development for Frito Lay and general manager for Pepsi fountain and vending for southern Europe.

Aquilino holds a bachelor's degree in business management from Pennsylvania State University. He is a member of the Young Presidents' Organization and serves as a guest speaker and mentor in the Leadership Development program at University of North Carolina's Kenan-Flagler School of Business.

Aquilino will report directly to the global president of VingCard Elsafe, and will be based at the company’s corporate headquarters in Richardson, Texas.

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About VingCard Elsafe | The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 39,000 properties worldwide, securing in excess of 6.5 million hotel rooms and is part of the ASSA ABLOY Group, a publicly listed company. VingCard provides numerous electronic locking system solutions, including traditional magnetic-stripe, smartcard systems and the latest RFID electronic locks compatible with the main ISO standards: ISO 14.443A (MIFARE), ISO 14.443B, ISO15.693 and NFC-compatible (Near Field Communication), fully integrated PMS interface software solutions, as well as the world leader in wireless online locking solutions for hotels based on ZigBee secured open platform. VingCard has worldwide service and support in more than 166 countries. Elsafe provides the only UL-listed (1037) hotel safe series on the market today in keypad and card-based models. Elsafe safes include a UL-listed internal power outlet to support recharging of laptops and camcorders, full wireless online capabilities and RFID versions compatible with VingCard system. Elsafe customers also enjoy the same worldwide service and support. Orion by VingCard Elsafe is the new Energy Management Solution that reduces energy consumption, ensures guest comfort and contributes to improving hotels green initiatives. The ASSA ABLOY Hospitality Group is dedicated to the hospitality industry. For more information on VingCard Elsafe, visit,, or
Media Contacts:

Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905-0608

Ivan Aramayo, Director of Marketing and Communication
VingCard Elsafe
Tel: +34 610 205 296

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