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Softscribe Inc. Signs InvoTech Systems, Inc.

Public Relations and Hospitality Marketing Firm Increases 2010 Fiscal Sales 53%,
Revenue 13%

Teams with Leader in Inventory Tracking Systems to Add Industry Value

Atlanta – May 31, 2011 –   Softscribe Inc. today announced that InvoTech Systems, Inc., provider of the GIMS™ uniform and inventory tracking system for hotels, casinos, resorts, and theme parks worldwide for nearly 20 years, retained its services to drive global sales through strategic public relations and digital marketing campaigns.  Please click here for more information on Softscribe Inc.’s technology public relations and hospitality marketing services.

Softscribe will also execute the product launch of InvoTech’s GIMS™ Ultra-High Frequency Radio Frequency ID Uniform and Linen Systems.  The new UHF-RFID system creates greater efficiency and accountability by automating tracking of thousands of uniform and linen items per minute via electronic scanning without hand sorting or counting.

InvoTech technology innovation delivers cost-saving systems to hospitality
“InvoTech Systems is one of the strongest brands in the hospitality, casino and related industries, and we are long-time admirers of the Welles family,” said Michael Squires, president of Softscribe Inc. “For over 20 years, InvoTech’s culture has emphasized long-term relationships, superior customer service and technology innovation.  GIMS UFH-RFID is the most recent proof point, and InvoTech’s roster of world class clients is a true testament to their success.  We are incredibly honored to work with such a respected company whose cost-saving inventory control solutions are just what the industry needs.”

“We have been aware of Softscribe’s work for several years, and they were our first choice to help us expand InvoTech’s global presence and launch new products,” said Jeff Welles, InvoTech vice president.  “Culturally our two companies are a fit, and they were highly recommended by every company we talked with in their client portfolio.”

Michael Squires, president of Softscribe Inc.

At HITEC 2011, visit InvoTech Booth #236 for a demo of UHF-RFID Benefits

At the upcoming HITEC 2011 tradeshow June 20 to 23 in Austin, Texas, InvoTech will demonstrate its automated inventory control system. Visitors will be able to witness first-hand how GIMS™ tracks the movement of linens and uniforms, automatically, with no labor involved. The InvoTech demonstration will cover three critical areas of uniform and linen operations:
  • Pick up by employees of clean uniforms and drop-off of soiled uniforms
  • Addition and removal of linens for various storerooms around the property
  • Send and receive linens and uniforms to and from laundries 
About InvoTech Systems
InvoTech Systems, Inc. – a Microsoft Certified Partner – is a leading provider of high quality and innovative inventory control systems for hotels, casinos, resorts, theme parks and sports arenas. The company’s GIMS™ asset management and tracking systems manage Uniforms, Linens and Laundries, and its SAMS™ systems manage Security and Guest Services operations. Both GIMS™ and SAMS™ provide ultimate control and accountability, streamline operations, improve quality and loss control, and reduce labor. The GIMS™ ultra high frequency radio frequency identification (UHF-RFID) System, in particular, fully automates uniform and linen tracking and allows managers to eliminate labor from cost centers and utilize that labor instead to enhance revenues. With more than 500 customers worldwide, such as MGM Resorts International, Ritz-Carlton Hotels, Hyatt Hotels, Starwood Hotels and Resorts, Hilton Hotels, Universal Studios and Madison Square Garden, InvoTech Systems is rooted in a culture that emphasizes long-term client relationships, superior customer service and on-going technology innovation and integration. For more information, please visit www.invotech(dot)com.
About Softscribe Inc.
SoftscribeSoftscribe is a sales messaging organization that helps technology companies targeting the hospitality, multifamily housing, government and related markets reduce the sales cycle and find customers faster.  We leverage over 11 years of proven experience and domain expertise to create effective, fresh, client-tailored public relations programs that apply SEO and social media to achieve our clients’ business goals. We do this with an emphasis on relationships and our customized blend of digital marketing programs. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Cendyn, Flyte Systems, KABA, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, InvoTech, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies.  We would like to help you, too. For more information please contact Julie Squires, Julie(at), 404.256-5512 or visit www.softscribeinc(dot)com.

InvoTech Systems, Inc.
Jeff Welles, Vice President
16530 Ventura Blvd., Suite 603
Encino, CA 91436 USA
Phone: 818-574-6866
Email: Sales(at)
Softscribe Inc.
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: 404-256-5512
Email: Julie(at)

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Softscribe Inc. Signs Cendyn; Digital PR Firm Increases 2009 Sales 26% Year-to-Date, Rides Wider Boom in PR and Social Media / January 2010

How to Leverage Social Media to Add Value to Your Hotel Business; Softscribe Inc. CEO tracks with expert Chris Brogan: video gives hoteliers a social media power snack / December 2009

How to Get More Sales from Your Public Relations and Marketing Dollars / Julie Keyser-Squires / November 2009

Softscribe Inc. Signs Ilan Lael Foundation; James Hubbell and family pioneer “beauty as a door to change,” green construction through straw bale techniques / September 2009

Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009

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