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Growing Security Concerns Make Quality Training
For Hotel Frontline Staff a Must

Orlando, Florida, May 2011—While training frontline staff to recognize and report suspicious activity may seem daunting, the solution is quick, accessible, and easily accomplished.  In less time than an employee’s lunch hour, hotels can provide their staff with critical training that could very well save the lives of guests and employees and also preserve the reputation of their property.
From workplace shootings by disgruntled employees and identity theft to sexual assault and potential acts of terrorism, the rise in hotel security-related incidents has increased guests’ safety concerns and put hotel properties on the alert for increased liability.  As that risk increases, so does the need for high-value, effective, and cost-conscious training for all hotel frontline staff, who serve as the eyes and ears of a property.
It takes only one incident at a property to create a loss in customer revenue, increase in liability costs, and negative publicity that will worry potential hotel guests.  Safety, not comfort, is the number one priority for business and leisure travelers globally.

The American Hotel & Lodging Educational Institute (AHLEI), in collaboration with the U.S. Department of Homeland Security and homeland consultant Cardinal Point Strategies, has developed an industry-needed and industry-driven product that could save lives.  Eye on Awareness—Hotel Security & Anti-terrorism Training™ is an online anti-terrorism and security training course that answers the questions above in a clear and simple manner.  It contains interactive, multi-media lessons; is measurable with review questions to assess comprehension; and provides a certificate of completion.  In just under an hour, employees can learn how to recognize, report, and respond to suspicious activity on their hotel property.  The mission:  protecting the lives of hotel guests and staff through preventive measures.
The current climate underscores the need to empower hotel frontline staff to be vigilant and vocal—to be on the watch and to sound the alarm when things are not as they should be. Eye on Awareness™ helps employees answer these common questions:
  • What do I look for?
  • How do I know it’s suspicious?
  • Should I report it?
Eye on Awareness™ delivers a simple message to hotel staff:  If you see or hear something suspicious—report it.  In the wake of an incident, hotels must ask themselves whether or not they could have done something more to reduce the risk of it occurring. The true key to risk reduction is training.  The ultimate question that hotel property owners and managers have to ask themselves is, “How can I not afford to give my staff this training?”

An Eye on Awareness™ demo and product pricing information is available at Or call AHLEI at 800-752-4567 or 517-372-8800. Outside the U.S. and Canada, call 407-999-8100.

About American Hotel & Lodging Educational Institution
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.

Elizabeth Johnson 
Senior Marketing Manager 
American Hotel & Lodging Educational Institute 
2113 North High Street, Lansing MI 48906 
Phone: 517-318-2359 
Fax: 517-372-5141
Find EI on: Facebook | Twitter | YouTube


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