News for the Hospitality Executive |
Acquire, Engage and Convert – key components to increasing hotel online sales Japanese property experiences 166% increase in Website bookings after switching to Sabre Hospitality Solutions’ Guest Connect booking engine and Internet Marketing Services
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SOUTHLAKE, Texas May 17, 2011
- Sunroute
Plaza Shinjuku, a chic business hotel in the busy Shinjuku district of
Tokyo, leveraged
the dynamic marketing tools offered by Sabre Hospitality Solutions to
help
increase bookings from the hotel’s website by 166 percent over the past
year. Sunroute Plaza Shinjuku officials said they switched to Sabre Hospitality Solutions’ Guest Connect booking engine and Internet Marketing Services because of Sabre’s successful track record of improving and enhancing hotels’ exposure via electronic channels. Sunroute Plaza Shinjuku also engaged Sabre Hospitality Solutions to design its Website and launch an online marketing campaign which included search engine optimization and pay-per-click advertising which resulted in the increased bookings from its Website. To achieve Sunroute Plaza Shinjuku’s goals the team at Sabre Hospitality Solutions applied their proven process which includes:
The hotel increased their conversions by taking advantage of Guest Connect’s extensive merchandising tools such as an integrated image gallery, multiple currency pricing, promotional pricing and dynamic packaging. As direct bookings decreased costs for the hotel, Sunroute Plaza Shinjuku has also enjoyed increased financial efficiencies due to the Internet Marketing Services Sabre Hospitality Solutions has implemented. “With an appealing design and the advanced technology of our Guest Connect booking engine there was an immediate affect on Sunroute Plaza Shinjuku’s bookings through their Website. The intuitive and user-friendly booking process has proven successful for our hotel customers,” said Patrick Andres, vice president, Asia Pacific for Sabre Hospitality Solutions. “Our team continues to challenge itself to be the industry leader with the best and largest array of solutions.” About Sabre Hospitality Solutions Sabre
Hospitality Solutions
provides the most comprehensive distribution and marketing tools
available in
the hospitality industry. Our innovative solutions combined with
our
experienced team help hoteliers solve today’s challenges to generate
demand, increase
revenues, identify savings and improve customer service.
Sabre
Hospitality Solutions products include: the SynXis Central
Reservations
System, Internet marketing services, Sabre GDS Hotels and Sabre
RFP. For
more information visit www.sabrehospitality.com.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com. |
Contact: Sabre Hospitality Solutions Carol Levitt Director, Marketing & Communications +1-682-605-3614 [email protected] |