Hotel Online
News for the Hospitality Executive


RockBridge Partners Completes $8.5 Million Renovation and Rebranding
of 197-room Ann Arbor Four Points by Sheraton Unveiling the
New Sheraton Ann Arbor Hotel in Michagan

Davidson Hotel Company Continues to Manage the Property Operating in a
Franchise Agreement with Sheraton

ANN ARBOR, May 11, 2011 — RockBridge Partners, an affiliate of RockBridge Capital, LLC (RockBridge), an investment firm focused on the hospitality industry, announced that it has completed an $8.5 million renovation of the 197-room Ann Arbor Four Points by Sheraton and unveiled the new Sheraton Ann Arbor Hotel at a ribbon cutting event.  Davidson Hotel Company, one of the nation’s largest independent hotel management companies, manages the property for RockBridge, and will operate it under a franchise license agreement with Sheraton.  The hotel is located at 3200 Boardwalk, Ann Arbor, MI, near the University of Michigan.

“This hotel boasts a prime physical location off I-94, serving a strong local corporate community, as well as the academic and athletic departments within the University of Michigan.  The market was underserved from a quality standpoint, and the newly launched Sheraton will set a new standard of hospitality in Ann Arbor,” said John Belden, president and CEO of Davidson.  “This becomes the 10th university-related property in our portfolio, and we now have the only Starwood product within 25 miles.”

The renovation of the 197 guest rooms focused on physical comfort and modern amenities.  Dark wood furnishings, plush chairs, refrigerator, microwave and coffee maker, as well as the Sheraton’s signature Sweet Sleeper beds, give guests the comforts of home, while 37” flat screen televisions, high-speed internet and a contemporary feel to the décor, bring the rooms up to a quality level unmatched in the market.   The hotel also features the largest fitness center in the market, an indoor swimming pool, whirlpool, 15,000 square feet of flexible meeting space, including the largest ballroom in Ann Arbor that can accommodate up to 600, and a full service restaurant.  The restaurant will offer some 40 wines by the glass and a seasonal menu, featuring locally-sourced, sustainable ingredients whenever possible.

The Sheraton Ann Arbor Hotel’s new lobby invites lingering with wide open spaces, a warm palette, and the brand’s Link@Sheraton features, including free WIFI, Ethernet data ports, internet work stations, printing services, periodicals, and a communal lounge serving light food and drinks.

“We’re confident that with the improvements that were made to the rooms, lobby and guest technology offerings, this property will quickly become a market leader in Ann Arbor,” said James Merkel, President and CEO of RockBridge.  “The lobby changes, in particular, are in tune with the desires of today’s travelers who want a comfortable place to interact while staying connected.”

About RockBridge

RockBridge Partners was formed as the equity platform of RockBridge Capital, LLC. RockBridge provides capital to the hospitality industry through its Hospitality Funds and focuses on both debt and equity investments. The principals of RockBridge have formed and managed eight investment funds totaling nearly $1 billion, across multiple platforms with both institutional and private investors. Focused on creating value for their hotel operating partners, RockBridge invests first mortgage, mezzanine, and equity capital in hotels throughout the U.S. Since 1992, RockBridge has invested in over 300 assets nationwide with aggregate transaction capitalization of nearly $5 billion. For additional information about RockBridge, visit .

About Davidson Hotel Company
Headquartered in Memphis, Tenn., Davidson Hotel Company is an award-winning, full-service hotel management company that provides management, development/renovation, acquisition, consulting and accounting expertise for the hospitality industry.  The company’s portfolio encompasses 47 upscale, full-service independent and branded hotels with more than 13,300 rooms across the United States, including such affiliations as Hilton, Embassy Suites, Doubletree, Hilton Garden Inn, Marriott, Courtyard, Renaissance, Westin, Sheraton, Hyatt, Radisson, Crowne Plaza, and Holiday Inn.  Additional information on Davidson may be found at


Cyndi Norwood
Davidson Hotel Company

Jerry Daly, Chris Daly (media)
 Daly Gray Public Relations

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: New Castle Hotels & Resorts in a Joint Venture Partnership with RockBridge Capital to Manage Newly Acquired Eastland Park Hotel in Portland, Maine / May 2011

Davidson Hotel Company Appoints Peter Dunn as General Manager and Madeline Strother as Director of Sales of the New-build 256-room Renaissance Baton Rouge Hotel in Louisiana / April 2011

Davidson Hotel Company and Owner, The Carlyle Group, to Rebrand 368-room Radisson Los Angeles Westside Hotel as Doubletree by Hilton Los Angeles-Westside / April 2011

Davidson Hotel Company Completes $12.3 Million Renovation of 367-suite Embassy Suites Chicago-Downtown Owned by Sunstone Hotel Investors / April 2011

Davidson Hotel Company Selected to Manage the 278-room Hilton Garden Inn San Francisco/Oakland Bay Bridge / January 2011

Davidson Hotel Company Names Joel C. Darr, General Manager, and Adam S. Leon, Director of Sales For B Ocean Fort Lauderdale in Florida / January 2011

Davidson Hotel Company Names Colman Conneely General Manager Of Marriott Teaneck at Glenpointe Hotel, Teaneck New Jersey / December 2010

RockBridge Capital and Davidson Hotel Company, Through a Joint Venture, to Open 379-room Sheraton Stamford Hotel, Stamford, Connecticut / November 2010

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.