MIAMI (May 17th, 2011) – Regatta Travel Solutions is proud to announce that The Puerto Rico Hotel & Tourism Association will be the first to implement Regatta and create their own OTA for their destination.  Hotels and activity providers in Puerto Rico will use Regatta OTA Software to provide rates to be sold on a new consumer facing website.  Regatta will use aggressive online marketing tactics to generate reservations.
 
“We congratulate Puerto Rico for being the first to take this bold step,” said Ashwin Kamlani, President of Regatta Travel Solutions.  “The PRHTA is about to become an example of how a hotel association can truly become an important source of revenue for their members.”
 
“Regatta is going to solve many of the challenges that we have faced for years,” said Clarisa Jimenez, President of PRHTA.  “Now for the first time, hotels and activity providers will know that they are getting business from us and we will be in full control of how we market ourselves and attract more business for our members.”
 
Regatta will allow the PRHTA to be listed in TripAdvisor alongside the OTAs as an option for booking the hotels in Puerto Rico.  It will also give the hotel association the flexibility to work with all suppliers in their destination to create destination-wide promotions and attract more business at lower commission levels.
 
About The Puerto Rico Hotel & Tourism Association
The Puerto Rico Hotel & Tourism Association was established in 1950 in San Juan as a not-for-profit organization.   It is made up of more than 570 corporate members such as hotels, restaurants, airlines, tour and car rental companies, cruise lines and suppliers of goods and services to the tourism industry.  The Puerto Rico Hotel & Tourism Association (PRHTA) represents, protects, promotes, informs and educates its members to enable them to achieve their business objectives.
 
About Regatta Travel Solutions Inc.
Founded by Ashwin Kamlani, Regatta Travel Solutions is striving to make Destination Marketing Organizations the best place to book travel online by providing them with the latest in online booking technology and marketing tactics.  The Company, a member of AH&LA, also offers high quality hotel website design, search engine optimization and online marketing.  Contact www.hotelinternethelp.com for more details.