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Choice Hotels Names Robert McDowell Senior Vice President, Global Distribution

SILVER SPRING, Md., May 26, 2011-- Choice Hotels International, Inc. (NYSE: CHH) today announced that it has named Robert McDowell to the newly-created position of senior vice president of global distribution. In this role, he will be responsible for the development and execution of Choice's growing global, multi-channel marketing and distribution strategy. Mr. McDowell will report to Patrick Pacious, executive vice president, global strategy, distribution and technology.

With over 25 years of travel industry experience, Mr. McDowell joins Choice Hotels from United Airlines, where he served as managing director of distribution and e-Commerce. At Choice, he will oversee all direct distribution channels, revenue management, global sales and marketing channels, e-Commerce, and all channel partner relationships.

"Robert joins Choice with extensive knowledge of today's multi-channel travel landscape and a strong marketing and analysis background," said Pacious. "He will be a tremendous asset to our organization as we continue to drive even more business to our franchisees through our proprietary central reservations channels while adapting to meet the needs of an ever-changing distribution environment."

In his most recent position at United Airlines, Mr. McDowell was responsible for the company's distribution strategy through all direct and non-direct sales channels, including, the company's contact centers and all related sales channels. In his 15 years at United, he held positions of increasing responsibility in sales, revenue management and strategic planning. He also served as chief operating officer for C&H International, a $600 million international travel agency, overseeing the company's daily operations.

Mr. McDowell earned his master's degree in business administration from the University of Notre Dame and his bachelor's degree from the New York Institute of Technology.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2011, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and approximately 100 hotels, representing approximately 8,400 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2011 Choice Hotels International, Inc. All rights reserved.


Choice Hotels International, Inc.

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Also See: Choice Hotels International Unveils New Design Concept For Flagship Comfort Inn and Comfort Suites Following Commitment to Brand Revitalization / May 2011

Choice Hotels International Opens 27 New Hotels in March in 13 States and 2 Additional Countries / April 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002

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