News for the Hospitality Executive
AUSTIN, TEXAS (May 27, 2011) – To
maintain its high
value, plans for preventing pirate exhibitors (also known as
Suitcasers) at HITEC 2011® (Hospitality Industry Technology
Conference) have been established for the upcoming show. It is common
unaffiliated or non-exhibiting vendors to take advantage of the show's
by promoting their wares leading up to and near the show, or on the
hall floor in an unofficial capacity. Some plan product demonstrations
similar events to "steal" attendees from conference organizers and
supporters. Such practices weaken the show's worth to its supporters
“Pirate vendors ultimately damage the overall success of the show for all involved,” said Lucinda Hart, CAE, HFTP's COO. “The official exhibitors and service providers spend thousands of dollars to be part of HITEC, and we feel it is our responsibility that they get the best experience possible at the show. Companies that attempt to circumvent the system should be on notice that HFTP will do everything it can to protect the integrity of HITEC.”
Entering its 39th year, HITEC is considered to be the hospitality technology industry's must-attend event, annually gathering many influential industry players. It is an opportune time for vendors to gain a significant audience, leading to numerous satellite events and promotions hosted by exhibitors and non-exhibitors alike. As a result of HFTP's continual pirate awareness campaign, attendees in the past have notified the association of non-exhibiting vendor events. In response, HFTP contacts the event's hosts to inform them of their violation and its negative impact on HITEC. While some pirate exhibitors know they are participating in an unethical practice, many non-exhibiting, new industry players don't realize that such actions devalue the show for exhibiting vendors.
“We have found that in most cases, this type of behavior is a simple misunderstanding and is rectified immediately,” said Frank Wolfe, CAE, HFTP CEO. “At a past HITEC, one particular non-exhibiting vendor was so appalled that his event had impacted the paying vendors in a negative way that he made a donation to HFTP immediately following the event. He wanted his clients to understand that his organization did not want to build their business under a cloud of possible unethical behaviors.”
To prevent pirate exhibitors, HFTP employs the following techniques:
There are also numerous practices used by unofficial vendors. Leading up to the show, HITEC exhibitors are solicited by service providers not affiliated with HITEC who peddle computer, audio visual, carpet and other booth-related rentals. Exhibitors who experience this are asked to report it to firstname.lastname@example.org.
A housing pirate is an unauthorized housing provider that often claims a vague affiliation with a conference and offers reduced rates to attendees. The only housing bureau associated with HITEC is the one located on the HITEC web site.
Attendees approached by a hotel company other than the HITEC housing bureau or non-exhibiting vendors with invitations to attend product demonstrations or similar events at HITEC are asked to e-mail email@example.com to notify HFTP.
HITEC 2011 is the world's largest hospitality technology exposition and conference. The conference is June 20-23 at the Austin Convention Center in Austin, TX. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.Visit www.hitec.org for complete information about all conference and exhibition events, including a full conference schedule, Buyer's Guide with a list of exhibitors, a map of the exhibit hall and the most current HITEC news. For more information, contact the HFTP Meetings & Special Events Department at firstname.lastname@example.org, (800) 646-4387 or +1 (512) 249-5333.
HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to members around the globe including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. For more information, visit www.hftp.org.
Wolfe, CAE to be Inducted into International Hospitality Technology
Hall of Fame / May 2011
L. Hightower, Certified Hospitality Technology Professional, to be
Honored as 2011 CHTP of the Year During the Upcoming Hospitality
Industry Technology Exposition and Conference (HITEC®) / May
2011 Club and Hotel Controllers Conference Discusses the Latest
Financial Trends and More / March 2011
Selects Baltimore, Maryland as Host for HITEC 2012 / January 2011
2011 to Use New Method to Improve Exhibit Hall Experience; Vendors
Encouraged to Book Exhibit Hall Space Before Rate Goes Up February 1
/ January 2011
Development Conference Focuses on Development of New Skill Sets /
Leaders Plan 2011 HFTP Conference Education / January 2011
2011 Online Registration and Housing Bureau Open / December 2010
Georgia to Host 2011 HFTP Annual Convention & Tradeshow /
Spectrum of Complex Work Environment Discussed at HFTP 2010 Annual
Convention & Tradeshow; Oct 11 – 14 in San Diego / August 2010
the Full Spectrum of a Complex Work Environment, HFTP Sets the
Education Schedule for 2010 Annual Convention & Tradeshow Oct 11 –
14 in San Diego / May 2010
|Recap of 2009 HFTP Annual Convention & Tradeshow / September 2009|