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Google Announces Hotel Mobile Statistics

May 24, 2011 - Imagine unexpectedly being stranded at the airport and needing to book a last minute hotel room, or traveling through unfamiliar areas and trying to find a decent place to stay. In these situations, people will utilize the power of mobile web and mobile search to find what they’re looking for. It is no surprise we will continue to see an increase in online searches from mobile devices.

Google disclosed its mobile search figures, concluding that 19% of hotel queries were conducted on mobile devices. The information, released on their Mobile Advertising Blog, emphasizes the significance of mobile devices in the travel sector. The mobile platform plays an increasingly important role in the hospitality industry as mobile phones become an integral part of users’ daily lives. Mobile users have unique needs; the nature of their situation requires simple navigation to quickly and easily get the information they need.
These rising numbers reflect the observations made through client websites by eMax Hotel Internet Marketing. In April of 2010, only 1.3% of website visits were on a mobile device, but in April 2011 that number increased to 14.2% - nearly ten times the amount from the previous year. Furthermore, industry analysts at eMarketer™ Digital Intelligence predict the number of US consumers using mobile devices to research travel will climb from 19.7 million in 2010 to 29.7 million in 2012. Those who take the next step of booking via mobile will nearly double from 8.7 million to 15.1 million in 2012.
Mobile websites make the booking process more accessible for traveling consumers, allowing them to make reservations within minutes. Mobile-optimized websites are changing the way people find hotels, from their initial research to making reservations to their entire hotel experience. With this constant interaction, hoteliers can connect with guests before, during and after their stay.
What do mobile users see when they visit your website?  Is your mobile presence meeting their unique needs?  Learn more about hotel mobile websites at
About eMax Hotel Internet Marketing:
eMax Hotel Internet Marketing, a subsidiary of Resource Technology Management, Inc., is a full service Internet marketing company specializing in hotel website design, search engine optimization (SEO), Local Search and more.  Drawing on the expertise of hospitality industry professionals, marketing veterans and Internet development experts, eMax provides integrated and comprehensive ROI driven solutions and increases hotel reservations across several eCommerce channels for branded and independent hotels nationwide. Through eMax, hotel partners achieve their digital marketing goals with cost-efficient services in website design and development, mobile marketing, brand optimization solutions, Facebook custom pages, and the latest search engine optimization strategies. eMax Hotel Internet Marketing establishes a dominant Internet presence to capture target markets, increase traffic and drive up conversion rates using proprietary technology platforms and proven methodologies. For more information, visit or call 407.998.8018.


Matt Grant
eMax Hotel Internet Marketing
(407) 998-8018

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