|
News for the Hospitality Executive |
 (MAY
10, 2011) – The Hospitality
Sales & Marketing Association International (HSMAI), the travel
and hospitality industry’s leading professional association, unveils a
new logo
that encapsulates the organization’s renewed commitment to growing
business for
hotels and their partners. The logo’s modern design and color palette
offer a
fresh look and feel that symbolizes HSMAI’s three core pillars: fueling
sales,
inspiring marketing and optimizing revenue. The new logo, which was
developed by
the award-winning branding agency Panzano & Partners, will serve as
the
basis for rebranded materials and resources representing HSMAI’s
Americas
Region, Chapters, Foundation, University, and Adrian Awards.Feedback from members, customers, and industry leaders helped shape HSMAI’s new direction. By providing a well-rounded picture of the landscape and challenges faced by the hospitality industry’s sales, marketing and revenue management professionals, HSMAI developed a new mission statement: "To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue." “Our new logo and mission reflect our longtime roots of inspiring growth and innovation in the hospitality and travel industry, as well as our commitment to the future development of the industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our continuous commitment to innovation and global collaboration will provide industry professionals with the resources to inspire intelligent, sustainable hotel revenue growth through education, high-level industry information and innovative leadership.” To further the new mission, HSMAI is developing Expert Communities to leverage insights and industry trends. Advisory boards for sales, marketing, and revenue optimization are being created to provide input to the strategic direction to their dedicated discipline. The advisory boards are chaired by these industry leaders:
HSMAI also will continue to develop innovative powerful programming such as its Affordable Meetings tradeshows, Adrian Awards, C-level roundtable discussions, revenue management conferences and publications, industry-wide relationship building opportunities, and professional development education and certification through the HSMAI University. These programs, in addition to innovative chapter events and resources, ensure professionals are consistently collaborating to move the travel and hospitality industry forward. HSMAI’s new mission and logo foreshadow additional changes and enhancements that will be revealed throughout the year, including a re-engineered web site and revamped trade show, all to serve the goal of assisting the world’s leading hospitality and travel professionals in continuing sustainable growth. About HSMAI The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1 |
| Contact: Lindsay Stout Edelman 214-443-7586 [email protected] Jenna DiMaria Edelman 407-377-6850 [email protected] |