News for the Hospitality Executive
Boca Raton, FL – May 25, 2011 – Cendyn announced the launch of eFaceTime, a video enhancement to Cendyn’s eProposal solution that lets property managers share excitement and details about their venue via video to close more business. Hotel salespeople and department heads can use eFaceTime to increase conversion rates by linking personalized videos of their properties, services, amenities, and staff to eProposal presentations. eProposal is the industry standard online sales response solution used by more than 7,000 hotels, restaurants and venues worldwide. Cendyn is the leading single-source provider of turnkey online internet marketing solutions that increase profitability for hotel companies.
YouTube generation expects more
“Some things never change. People still buy from whom they like, and being able to develop your relationship with a customer faster over the miles will make a greater impact on your conversions,” said Robin Deyo, executive vice president of Cendyn. “eFaceTime videos let enthusiastic hotel salespeople personalize a proposal as soon as they finish their first call with a group prospect.”
Click photo to view video
Robin Deyo, EVP, Cendyn
Increase conversion rates by up to 46% (source Reel SEO)
eFaceTime lets salespeople:
According to Deyo, Oregon’s Sunriver Resort’s sales team recently issued an eFaceTime proposal that had 22 views within two hours after it was received by the client. “Search engine optimization experts say video increases sales conversion rates,” she said. “It is a way to get faster and broader buy-in from all a prospect’s decision-makers. Our internal metrics indicate the more a proposal is viewed, the higher a percentage of definite conversions which is the primary goal for all travel executives.”
Vipe Inc. partnership adds best-of-breed video marketing software and advice
Cendyn partnered with best-of-breed Vipe Inc, the leading provider of video marketing software and advice to B2B organizations around the world, to deliver eFaceTime as part of the eProposal solution. “Video is the most engaging form of online communication,” said Adam Peterson, Vipe’s CEO. “It allows a property to differentiate itself and personalize its communications. Incorporating eFaceTime directly into the workflow of eProposal takes video sales communications to the next level and makes eProposal that much more effective. We are incredibly excited to be working with Cendyn and launching eFaceTime as a valuable component to eProposal.”
eFaceTime is easily added to a hotel’s eProposal package with a one-time set up that allows unlimited users and usage with an annual subscription.
Going to HITEC 2011 in Austin? Visit Booth 639 to meet with Cendyn’s team and learn how Cendyn can increase your revenue with award-winning online solutions and strategies.
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About Vipe Inc
Vipe is the leader in video marketing software and advice. By helping its clients overcome the challenges of video quality, scripting, packaging, and strategy, Vipe delivers a complete solution for B2B organizations to effectively utilize video throughout their revenue cycle. Vipe is headquartered in Palo Alto, California. For more information please visit www.vipepower.com .
Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, while driving direct internet revenue and ROI for more than 10,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties. Cendyn is a privately held company headquartered in Boca Raton, FL. For more information, please call 866-625-4518 or visit www.cendyn.com.
Robin Deyo, Executive Vice President
Boca Raton, Florida
Byron Jacobs, VP Sales & Marketing
2225 East Bayshore Road, Suite 200
Palo Alto, CA, 94303
Julie Keyser-Squires, APR