News for the Hospitality Executive
MCLEAN, Va. – (May 10, 2011) – Hilton Worldwide announced the appointment of Carlos Baruki as regional vice president, sales and marketing for Mexico, Latin America and the Caribbean. Carlos Baruki will report to Rob Scypinski, vice president, sales and marketing, The Americas, and lead the sales and marketing strategy for the company’s growing regional portfolio. Baruki most recently served as vice president, sales, marketing and revenue management for Latin America and the Caribbean at InterContinental Hotels Group.
Rob Scypinski commented, “We are delighted to have Carlos join our team and share his extensive experience in developing sales and marketing initiatives in this dynamic part of the world. His appointment comes just in time to help oversee our upcoming hotel openings in Latin America, including properties in key markets such as Santiago, Chile; Bogota, Colombia; Panama City, Panama; and Merida, Mexico, among others.”
With more than 25 years of tourism and hospitality experience, the latter half of which has concentrated on sales and marketing, Baruki was introduced to the industry as a front office team member at the InterContinental Rio. He quickly advanced his career with an initial focus on quality control and human resources training, followed by a stint in operations, at InterContinental hotels throughout Colombia, the Dominican Republic, Argentina and Brazil. In 2000, Baruki made a move to the company’s corporate office in Miami to fulfill a regional role in revenue management and marketing for Latin America, marking the beginning of his commitment to sales and marketing.
Baruki has earned graduate and post-graduate degrees and accreditations from renowned schools in Brazil in the areas of language and literature, law, and sales and marketing. He is also recognized for his motivational skills and trainer certifications at several prominent institutions. He is fluent in English, Spanish, Portuguese and French.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,700 hotels and 610,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com.
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