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Alicia Howell Appointed as Director of Spa & Recreation at the 212-room
Shores Resort & Spa in Daytona Beach Shores, Florida

DAYTONA BEACH SHORES, Fla. (April 29, 2011) – The Shores Resort & Spa, Central Florida’s only oceanfront, AAA Four-Diamond resort, has enhanced its recreational offerings to include a number of new activities, all at no extra cost to guests. Through a partnership with The Oceans Racquet & Recreation Club, located just a half-mile south of the resort, guests may now enjoy Bocce Ball, shuffleboard, horseshoes, and tennis daily on eight clay and one hard court.  At the resort itself, guests can enjoy Yoga, fitness-led beach walks, and other activities, also at no extra charge.

“This arrangement with The Oceans Racquet & Recreation Club creates real added value for our guests,” said The Shores Resort & Spa General Manager David Rijos.  “Both our leisure and group travelers can enjoy the expanded services for individual play, special events and team building activities.”

Overseeing these new activities is Alicia Howell, a 12-year health and wellness industry veteran who was recently appointed Director of Spa & Recreation at the resort.  Indulge, the resort’s spa, offers healthful treatments designed to help guests relax and rejuvenate in an intimate environment.  The spa includes six treatment rooms complete with claw foot tubs, a Vichy shower and the exclusive Sonya Dakar product line.  The full menu of services includes massage therapy, body treatments, facial care and signature rituals, such as the all-new Bamboo Fusion, which incorporates heated bamboo and rattan rods for a medium to deep pressure massage.  Unlike many resort spas, Indulge offers customized and distinctive treatments for women, men, couples, mothers-to-be, teens and children (with an accompanying parent).  Many guests prefer the spa’s soothing indoor environment, but some treatments are also available in-room or by the waterside (by reservation).

Ideally located on a quiet stretch of world famous Florida shoreline, The Shores Resort & Spa gracefully blends luxury, comfort, service and style into an extraordinary beachfront retreat.  From private balconies or terraces, the resort’s 212 guestrooms and suites offer captivating views of the blue-green Atlantic or Florida’s Intracoastal Waterway.  As the area’s only AAA Four-Diamond resort, The Shores offers a long list of luxurious guest services and amenities, including private poolside cabanas, oceanside fire pits, and exceptional dining.  Both pet-friendly and eco-friendly, The Shores Resort & Spa is a certified Florida Green Lodging resort.

For more information, call (866) 934-Shores or visit


Maria Hayworth
Hayworth Creative Public Relations

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