News for the Hospitality Executive
|June 22, 2011
City) – iBAHN, the global leader
in digital entertainment and Internet products and services for
meeting industries, today announced the global launch of its Bandwidth
Management solution, offering dynamic and intelligent bandwidth
management and the
ability for properties to offer tiered Internet service levels to
Bandwidth demands continue to rise, driven by an increase in online users, their time spent online, and a rapid shift to bandwidth-intensive, multimedia applications. According to Internet consultancy Trendstream, broadband video is the fastest-growing medium in history, with recent comScore data showing that more than 1.5 billion minutes were spent watching live streaming video in July 2010 —a 600 percent year-over-year increase. As for recorded video, YouTube alone served up more than 40 billion minutes worth of video in a single month.
“The technology being used today and developed for tomorrow will continue to make bandwidth a challenge for the hospitality industry,” notes Gustaaf Schrils, Vice President Global Technology, InterContinental Hotels Group, in the December 2010 issue of Bandwidth. “IT professionals in the industry are working to develop innovative ways to adapt to the ever-evolving and increasingly challenging communication and entertainment requirements of their guests.”
iBAHN’s bandwidth management solution is increasingly important for hotels and meeting venues to more effectively manage the guest experience at the hotel. Because it is an integrated software solution offered only by iBAHN, Bandwidth Management is easy to implement and generally does not require additional capital expenditures for equipment. Solid results from the pilot installations showed that this solution can indeed provide cost savings and other benefits for hotels.
“Guest-driven bandwidth management is a powerful differentiator as hotels strive to create more satisfying experiences,” said David W. Garrison, iBAHN chief executive officer. “iBAHN’s Bandwidth Management Solution not only puts the guest in control of the service they receive, it is a powerful enabler for properties to control costs, tap into new revenue opportunities, and more effectively manage the brand.”
As Internet use continues to dramatically rise within homes and businesses, travelers now consider fast, reliable Internet service a standard amenity while on the road. Additionally, travelers expect accessibility not only via laptops, but on mobile devices such as smart phones, and on television screens. According to a recent YPartnership study, more than 40 percent of travelers will accept variable or tiered pricing based on Internet speed. Satisfactory Internet service also has a significant impact on guest satisfaction and loyalty. Two independent studies report 40 percent of guests say their “experience with a hotel’s Internet service affects their likelihood to return or even stay at another hotel from the same brand.”
iBAHN works closely with hotels to determine the bandwidths standards needed; the bandwidth delivery options available and the most appropriate service and pricing tiers for guests based on current usage. This approach helps maximize the broadband investment and creates the opportunity to generate new revenue by offering different service levels.
Dynamically managing bandwidth based on network intelligence offers significant advantages over static bandwidth capping functionality. iBAHN Bandwidth Management creates the opportunity for increased satisfaction and loyalty by offering guests a choice with tiered pricing and service. Guests are able to choose the level of service to suit their online needs. Properties can better allocate wired and wireless services, offset costs through new revenue, and gain flexibility to ensure the best fit both for the property and for its guests.
For more information, please visit www.iBAHN.com or call 1-866-415-2843.
iBAHN delivers the multi-screen Internet experiences the best guests demand – through its wireless connectivity offerings and the most advanced IPTV solutions for the hospitality and meeting industries, with customers and localized support on every populated continent of the world. This breadth allows the company to offer an unprecedented level of support and seamless technology experiences for hotels, guests, and meeting attendees. With iBAHN solutions, hotels can more effectively serve guests by delivering consistent quality of service and content on any device in the hotel to streamline operations and leverage branding across locations—while creating unique technology experiences. Monthly, nearly two million travelers and meeting attendees rely on iBAHN to increase productivity with secure broadband access options in nearly 3,000 hotels, conference centers and meeting spaces in 43 countries worldwide. iBAHN provides technology solutions to more than 30,000 events annually, ranging from small group meetings to major conferences, while serving more than 40 percent of Fortune 100 corporations. For more information, please visit www.ibahn.com.
Shannon R. Michael – Corporate Communications
801.952.2019 – office
801.205.6710 – mobile
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