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Yikes launches innovative solution at HITEC

Wireless proximity-based solution promises to enhance guest experience

Macatawa, MI and Austin, TX – June 21, 2011 - After 15 months of stealth product development, Yikes unveils its awaited wireless proximity-based guestroom access control solution, yLINK, at the world’s largest hospitality technology expo HITEC. The yLINK utilizes wireless and proximity-based technologies to allow hotel guests to bypass the front desk and securely access their guestroom without the need of a key. This solution will also serve as the platform for delivering future applications such as proximity-based advertising and energy management features. Thanks to Yikes’ expanding ecosystem and the ultimate zone controller, hoteliers will soon be able to effectively deliver meaningful information and advertisement to the guest’s mobile device based on the guest’s profile and location within the hotel.
“We are very excited to launch yLINK, our proximity-based access solution for the hospitality industry. We believe yLINK and its future expansion applications will soon revolutionize the guest experience and provide hoteliers a vehicle for connecting with their guests in a meaningful and non-intrusive manner. We look forward to redefining the guest experience with our partners.” said Yikes President and CEO Ben Robertson.
This exciting solution will be available for private showing at HITEC at the Yikes’ booth #543. If you are a hotelier that seeks to deliver innovative solutions, you will not want to miss this by-invitation only product launch.

If you are interested in learning more about Yikes innovative hospitality solutions please reserve a one-on-one meeting at
About Yikes 
Yikes was founded in 2008 in Macatawa, MI to provide various solutions using wireless and mobile technologies. Currently, Yikes is focusing on the hospitality industry as the first point of market penetration.

Yikes technology capitalizes on the driving forces in the hospitality industry, primarily enabling the guest’s mobile device to become a personalized tool that can provide a tailored guest experience throughout the stay. 
For more information, please email at or call 877.50.YIKES.

A.J. Robertson
VP of Technology Development

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