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Whiteboard Labs Introduces Telltales™, Powered by FeedMagnet

Houston, Texas (June 2011) – Houston, TX-based Whiteboard Labs, a technology innovator for the travel industry and Austin, TX-based FeedMagnet announced their alliance to bring FeedMagnet’s social curation technology to hotels around the world.  Whiteboard Labs will be using the technology to power Telltales™, a new offering that will allow hotels to integrate social content from a variety of social channels (YouTube, Twitter, Facebook, Foursquare, Flickr, Instagram, etc) into their websites and marketing programs.  Whiteboard Labs will also integrate the technology into its Internet Booking Engine to improve conversion rates by presenting relevant Social Proof to potential guests.

Social Proof is the unsolicited testimonial, the positive mention of a brand on a social channel. It’s the post that says “..this hotel rocks!! Don’t want to leave!”. It adds dimension to a rating and review and can build the confidence and excitement needed at the point of decision during the booking process.  

The New Telltales™ powered by FeedMagnet offering will allow hotels to integrate into one simple product three potentially tedious processes:  1. Aggregate content from any source, 2. Filter/Moderate/Curate that content, and 3. Display it in multiple rich, unique, and customized ways without compromising brand integrity.

For more information contact Drew Rosser at Whiteboard Labs (
About Whiteboard Labs
Whiteboard Labs is a Houston-based web and application development shop with an international office in Shanghai, China. The firm is a Conversion Technology provider with over 15 years of experience with a primary focus in travel and hospitality.  Founded in 1994, Whiteboard Labs is a recognized leader and pioneer in the development of Rich Internet Applications.  Aside from developing RIAs, Whiteboard Labs has created numerous websites and custom applications for clients around the world. Its award-winning work has been covered in many magazines, books, articles, white papers and other presentations.  Some of the company’s conversion technologies include MotionNotes, a video messaging platform; SpaLinx, a spa management and appointment booking application; and Windsurfer, a state-of-the-art central reservation system.
About FeedMagnet
FeedMagnet ( is a pioneer in social media aggregation whose clients include Sundance Channel, Logitech, Kendall-Jackson, WE tv, and many more.  By creating embedded widgets, social press rooms, microsites, and brand fan pages that can be used on the web, displayed at events, or shared via mobile devices, FeedMagnet allows companies to capture the best social content about their brand and integrate social proof into their marketing program.

Drew Rosser
T. 713.333.9944 ext. 105

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Also See: Centerstone Hotels Selects Whiteboard Labs for CRS and GDS Connectivity, Support / June 2011

Whiteboard Labs Offers Hotels a Powerful Combination: QR Codes and Video / March 2011

Whiteboard Labs Releases A Native iPhone App for Their WindsurferCRS / December 2010

Whiteboard Labs Web Site Re-Design Of The Prestigious Lake Placid Lodge under the category 'Travel/Tourism', has won the IMA Best in Class Award / September 2010

Whiteboard Labs Releases iPad Version of The Ultimate Booking Experience (TUBE) / August 2010

Whiteboard Labs Launches Their New CRS Windsurfer and T.U.B.E The Ultimate Booking Experience / May 2010

Whiteboard Labs Jumps Into Mobile Site Development for Hotels / October 2009

Whiteboard Labs Taps TurnHere to Power MotionNotes with Video / September 2009


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