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TravelShark Unleashed at HITEC 2011

World’s largest online travel network sinks its teeth into the industry’s premier
annual hospitality technology trade show with debut of new corporate identity

SINGAPORE and Boulder, CO (June 20, 2011) – There’s something in the water in Austin, Texas—or at least there will be this week. The leading global online travel network (formerly known as Swiftrank) makes its official debut as TravelShark during HITEC 2011 from June 20-23 at the Austin Convention Center. With 12,000 destination-specific travel websites, the company has gained attention over the past year for the burgeoning growth of traffic to its sites and its ability to connect hotels to global travelers everywhere.

Last week, TravelShark unveiled its new corporate identity with the launch of, and a video series on the backstory of the company’s name change. At HITEC, TravelShark will introduce its new company mascot, “Mako Mark the TravelShark” (pictured here). Although unable to venture outside the TravelShark booth -- apparently due to show officials’ well-founded fear of “Jaws”-like panic on the show floor -- Mako Mark will be lurking at booth # 217. He’ll be handing out cool, sharky swag, such as HITEC 2011 “Shark Attack” t-shirts, hats, and much more. Mako Mark and TravelShark also will be hosting a “Bloody Mary” Wednesday morning welcome at the booth from 10 a.m. to noon on Wednesday, June 22nd.

The real reason for TravelShark’s presence in Austin, however, is to showcase its unique online marketing solutions to the 5,000 attendees from the global hospitality industry that are expected to attend HITEC this year. TravelShark offers its hotel partners “Featured Hotel ” status, providing premium positioning on both the home pages and interior pages of TravelShark’s customized sites. It also provides Featured Hotels with direct links to their websites and booking engines, delivering highly profitable direct bookings to TravelShark partner properties.

“Our global-to-local approach provides travelers across the world with detailed insight into specific destinations, while offering hotels with the opportunity to reach a broad, international pool of traveling consumers,” said Sue Heilbronner, CEO of TravelShark. “We expect our new brand to propel us further into the global market and allow us to extend our offerings beyond travel suppliers to consumers, with a host of unique new products and programs.”

Since launching at HITEC in June 2010, the company has experienced significant growth worldwide, as hotels embrace the ability to promote global visibility and generate direct booking revenues at an attractive ROI. Currently, more than 600 hotels, hotel brands, hospitality companies, and interactive marketing agencies in more than 20 countries participate in TravelShark’s Featured Hotel Program, including such leading names as Intercontinental Hotels Group, MGM Resorts, Highgate Holdings, TIG Global, and many more. TravelShark operates in every major and middle market city in the world, generating traffic and revenues for hotels on every continent.

For more information, please visit booth # 217 at HITEC in Austin, June 20-23, or visit

About TravelShark | TravelShark (formerly Swiftrank) is the world’s largest online travel network, with more than 12,000 location-based travel websites for destinations around the globe. TravelShark’s optimized websites facilitate transactions from more than 100 countries, generating profitable revenue for travel companies by driving direct bookings to hotels, resorts, spas, and more through its Featured Hotel Program.  The TravelShark network includes major-market, content-rich sites like,, and TravelShark is headquartered in Singapore, with a U.S. office in Boulder, Colorado. To learn more about how TravelShark can work for your property or travel company, please visit, call toll-free 866-308-7265 or +1-720-239-1285.

About HITEC | The Hospitality Industry Technology Exposition & Conference (HITEC), produced by HFTP, is the world’s largest hospitality technology exposition and conference. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines. The trade show features the Club Technology Pavilion and HTSIC Pavilion. With over 5,000 expected attendees and hundreds of companies exhibiting, HITEC serves as a vehicle for distributing the most innovative products and services to the industry worldwide. HITEC 2011 is schedule to take place June 20 – 23 at the Austin Convention Center in Austin, Texas USA. For more information, please visit

Samantha Lee
+1 (720) 239-1286

Andrea Roland
Plan A PR
+1 (407) 905-0608

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Also See: Swiftrank Changes Name to TravelShark Because It’s a Better Name; In a corporate "aha" moment, online travel startup sheds old name for much cooler name and gets a mascot, t-shirts, and really pumped employees / June 2011

Global Travel Network Swiftrank Ranks On List Of Hottest Online Travel Companies; MomentumIndex declares travel-planning company a ‘Start-Up We Like.’ / May 2011

Swiftrank Expands Presence in Middle Eastern Markets With New ‘Featured Hotel’ Clients in Israel; Dan Hotels Israel, Rimonim Hotels & Resorts, and Inbal Jerusalem Hotel join network of 12,000 location-based travel sites / May 2011

Swiftrank Expands Asia Pacific Footprint with New Hotel Clients in China, India; Online travel network drives 25% of its global business in the rapidly expanding Asia market / April 2011

Swiftrank Bolsters Executive Team With Seasoned Travel Technology Executives; New CEO and SVP boost world’s largest network of international travel websites, help prepare for further growth / March 2011

Swiftrank Migrates to Amazon Web Services Cloud, Maximizing Speed and Reliability for 12,000-Site Global Hotel Network; World’s largest network of leading international travel websites scales dynamically with AWS infrastructure web services platform to support exponential growth / March 2011

Swiftrank Launches 13 Major-Market Travel Sites With Enhanced User Functionality and Performance-Based Marketing For Hoteliers / January 2011

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