News for the Hospitality Executive |
SINGAPORE
and BOULDER (June 16, 2011) – Weary
of constantly explaining the meaning of the name “Swiftrank” and of
having to
spell it out to everyone, Swiftrank today announced the launch of its
new
moniker, “TravelShark.” The company still owns and manages the same
leading
global travel network of 12,000 destination-based websites, but it now
has a much cooler name. TravelShark
also
introduced its new online presence today at www.TravelShark.com, where
you’ll
find video coverage
of the
dramatic and touching stories behind the name change.
Underscoring the depth of its commitment
to the new identity, TravelShark added what it believes will be the
fiercest
mascot for any online travel company on land or sea – “Mako Mark the
TravelShark” (pictured). Company officials are confident that in a
duel, Mako
Mark would dispense with a garden gnome, claymation figures, or any
original Star Trek cast
member with minimal
effort.
“Sure, I can list a wealth of complex strategic reasons for the rebrand and depict the forecasted impact on detailed graphs, but the truth is, we had a less-than-optimal name and found a better one,” said CEO Sue Heilbronner. “Having a resonant name has opened the door to new possibilities for marketing and brand development unavailable until now.” On the business front, TravelShark is developing new branded online products and services in travel. Internally, having TravelShark t-shirts that employees actually wear doesn’t hurt either. The spike in team morale is unprecedented; employees look and feel cooler already. The sales team has expressed relief at having to deal with fewer questions on cold calls, like “huh?” or “what’s a swift?” (it’s a bird). The marketing group is happily wading through a list of potential shark giveaways for the upcoming HITEC show. By any name, the company is serious about continuing the rapid growth of its global online travel business. TravelShark has been experiencing significant growth since its official launch in June 2010. The company now works directly with more than 600 hotels, hotel ownership groups, brands, and hospitality agencies to feature select hotels on TravelShark sites and drive consumer bookings to Featured Hotel Program partners. TravelShark operates in every major and middle market city in the world, generating traffic and revenues for hotels on every continent. About
TravelShark | TravelShark
(formerly Swiftrank) is the world’s largest online travel network, with
more
than 12,000 location-based travel websites for destinations around the
globe.
TravelShark’s optimized websites facilitate transactions from more than
100
countries, generating profitable revenue for travel companies by
driving direct
bookings to hotels, resorts, spas, and more through its Featured Hotel
Program. The TravelShark network
includes major-market, content-rich sites like www.LasVegasHotels.com, www.SingaporeHotels.com.sg and
www.HotelLondon.com.
TravelShark is
headquartered in Singapore, with a U.S. office in Boulder, Colorado. To
learn
more about how TravelShark can work for your property or travel
company, please
visit www.travelshark.com,
call
toll-free 866-308-7265 or +1-720-239-1285.
|
Contact: Samantha Lee Swiftrank +1 (720) 239-1286 [email protected] Andrea Roland Plan A PR +1 (407) 905-0608 [email protected] |
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