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SoftBrands Showcases Profit-focused Solutions for Hotels at HITEC 2011

Applications for all key departments will be demonstrated

 
ATLANTA - June 9, 2011 – SoftBrands, an affiliate of Infor, a leading provider of business application software serving over 70,000 customers, today announced that it will be showcasing solutions focused on helping hoteliers improve profitability at the 2011 Hospitality Industry Technology Exposition and Conference (HITEC), June 21st – June 23rd in Austin, Texas.

SoftBrands delivers multi-departmental hotel software that touches every area of a hospitality business, whether it’s the financial and asset team; central reservations or corporate office; on-property operations; sales, marketing, and loyalty team; maintenance group; or coordinators of labor and staffing schedules.

In addition to product demonstrations conducted in the SoftBrands booth, #201, company executives will host a Technology Showcase session focused on a profit-centric approach to technology implementation and will participate in a panel discussion around Cloud Computing.
The profit-focused suite of solutions to be showcased includes:

Property and Central Reservations Management
SoftBrands Hotel Management Solution provides single limited service hotel or multi-site luxury brands the ability to manage availability, rates, reservations, guest profiles, and in-house services. Available through multiple deployment options including traditional on-property or hosted in a private cloud or the Infor cloud, SoftBrands HMS provides one single database deployment of traditional and new multiple property PMS and CRS functionality.
 
Financial Management
Infor Financial Management system is designed to help companies grow revenue and cut costs. The solution provides a reliable view of hospitality-specific financial results complying with industry regulations and best practices, across an entire global enterprise.

Performance Management
Infor Performance Management enables hoteliers to streamline business processes, automate budget cycles, consolidate information about hospitality-specific financial performance, create customized reports, and thoroughly analyze financial data.

Customer Relationship Management
Infor Customer Relationship Management provides the tools to coordinate and optimize all marketing interactions across all channels so each interaction is meaningful thereby creating a greater likelihood that the guest will increase spend within the brand.

Workforce Management
Infor Workforce Management facilitates the ability to get the right employee skill, in the right location, with the right shift and rotation. Hoteliers can control workforce costs and adapt to changing conditions on the fly for each department, from housekeeping to banquets.

Enterprise Asset Management
Infor Enterprise Asset Management helps hoteliers proactively manage assets and maintenance activities to identify key trends and anomalies, forecast performance issues, and make forward-looking decisions that improve labor productivity, equipment availability and warranty cost recovery.

News Points
  • SoftBrands will be at HITEC 2011 in Austin, Texas, Booth #201.
  • SoftBrands showcases applications designed to increase profit in all the key departments of a hospitality enterprise from property to corporate.
  • SoftBrands shares its proven expertise in cloud computing with participation on a discussion panel and with established applications such as Infor Enterprise Asset Management and its new Hotel Management Solution.
  • SoftBrands demonstrates its unique ability to support global hospitality enterprises with its single vendor approach to multi-departmental automation.
SoftBrands Quote
“HITEC is a great opportunity for hotels to see multiple technology advances in one place. And this year, they are able to see solutions for all of their key profit-centers in a single booth,” said Alan Young, vice president, Global Marketing, Hospitality at SoftBrands, an Infor affiliate.  “We are extremely excited about working with attendees to show them how our technology can help them realize their profit and guest service goals.”
 
Additional Resources
Note: registration may be required to access online content
Infor SoftBrands Hosptiality Solutions
 
About SoftBrands, an Affiliate of Infor
SoftBrands, with more than 10,000 properties worldwide using its Hotel Management Systems, Central Reservation Systems and Financial Management Solutions, is an affiliate of Infor, a leading provider of business software and services, helping 70,000 customers in 125 countries improve operations and drive growth.  To learn more about Infor, please visit www.infor.com.

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Contact:

Laurie Iseman
+1 508.477.1455
[email protected]

 
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Also See: Industry Experts Join SoftBrands in A Meeting of the Minds to Discuss Hotel Technology Trends / March 2011

SoftBrands Introduces New Products, and Customer and Business Partner Initiatives at HITEC 2009 / June 2009

SoftBrands Strengthens Relationship With Westmont Hospitality Group / June 2009

SoftBrands Appoints Erik Munoz Vice President of Sales, Asia Pacific / April 2009

SoftBrands Appoints Jo Masters Senior Vice President of Its Hospitality Business / August 2008

Red Roof Inns Partners With SoftBrands on Major Technology Upgrade; Will Deploy Full Range of Solutions Across 326 Properties / May 2008

SoftBrands Selected by Salamander Hospitality for Innisbrook Resort and Golf Club / December 2007

SoftBrands Combines Epitome and Karyon to Fuel the Rapid Growth of GrandStay Hospitality, LLC / November 2007

SoftBrands Selects AnyRate to Provide Competitive Intelligence Solution; AnyRate Software to Provide Karyon Members Competitive Rate Tools / October 2007

Softbrands Broadens Mosaik Product Line to Include CRM Solutions Tailored to Hotels / September 2007

Mainsail Management Group Selects SoftBrands Epitome Property Management System / September 2007

Best Western Listel Whistler Hotel Selects SoftBrands' Medallion Property Management System; Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory / August 2007

SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007

Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007

SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007

Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007

Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007

Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007

Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007

McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007

Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006

High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006

SoftBrands and GuestWare Introduce Two-way Interface / November 2006

SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006

SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006

With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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