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OpenWays and KABA Unveil All-In-One Saflok RFID Lock with
Factory-Integrated OpenWays Mobile Key

 
Joint solution adds a new dimension in choice for supporting guest who prefer to bypass the front desk
and zip straight to their room; Saflok RT with OpenWays Mobile Key increases service
and enhances the overall guest experience; Solution to debut in North America at HITEC


Visit OpenWays at HITEC in Booth No. 1834 and Saflok in Booth No. 107


Chicago and Madison Heights, Mich. — June 10, 2011
—Two industry leaders in electronic locks and front-desk bypass, Saflok™, a member of the KABA® group, and OpenWays, a global provider of mobile-based access-management solutions, announce the release of a next-generation RFID locking system with factory-installed OpenWays Mobile Key built in. The new Saflok RT™ is designed to be a highly-effective solution for hotels looking to purchase state-of-the-art electronic locks. The joint solution adds a new dimension to room access, guest convenience and choice. The solution, and details about the first hotel company to deploy it, will be unveiled to North America hoteliers at HITEC, June 21-23 at the Austin (Texas) Convention Center.

OpenWays streamlines the hotel arrival process by harnessing the power of mobile technology and using the principle of Crypto Acoustic Credential (CAC™) and text messaging (SMS) to enable hotel guests bypass the front desk check-in process and open their room doors using any of the 5.8 billion cell phones in the world -- any make, any mobile network.  The Saflok RT™ RFID lock combines the rugged durability of a full-body lock with SAFLOK’s highly reliable security features by bringing properties security, convenience and now choice, into a single source solution. Together this robust out-of-the-box RFID/Mobile Key solution provides more choice and more convenience than ever before.
 
"We are delighted to introduce the Saflok RT™ RFID lock to North America," said Alastair Cush, KABA Saflok Director of Marketing. "As the hospitality technology landscape continues to change by integrating mobile technologies, we are excited by the opportunities presented by the integration of the OpenWays solution. Now guests wishing to bypass the front desk and use their mobile phones as a room key can do so, knowing that they have the option to also stop at the front desk to obtain supplemental RFID keycards at any time during their stay."


Mobility is Key to Self Service
Pascal Metivier, OpenWays Founder and CEO, said that mobility is fast becoming the No. 1 technology trend for streamlining hotel operations and enhancing the guest experience. Therefore, he stressed the importance of offering a mobile self-service option that enables guests to access their rooms without having to stop at the front desk or at a kiosk upon arrival. OpenWays enables a guest to securely receive his or her room number and room key via cell phone (any type or brand and using any carrier network worldwide) prior to arriving at the hotel and proceed directly to the room upon arrival and open/unlock the SAFLOK™ equipped door. In fact, OpenWays guarantees full technical and future-proof compatibility with any mobile phone standard and immediate compatibly with all Mobile OS Standards.
 
"We are very pleased to work with Saflok in creating an all-inclusive RFID/Mobile Key solution," Metivier said. "When we unveiled OpenWays to the global hospitality market, Saflok was quick to recognize the value in offering a Mobile Key front-desk bypass option as a way to offer more convenience and more choice to guests. As OpenWays continues to be adopted by hotel companies across the globe, we are confident that Saflok's diverse customer base will bring increased market opportunities for us, and in turn, we will bring more self-service options to their loyal customers."
 
Google recently disclosed its mobile search figures, revealing that 19 percent of hotel queries were conducted on mobile devices. The information, released on their Mobile Advertising Blog, emphasizes the significance of mobile devices in the travel sector. In April of 2010, only 1.3 percent of websites were visited via a mobile device, but in April 2011, that number increased to 14.2 percent. Furthermore, industry analysts at eMarketer™ Digital Intelligence predict the number of U.S. consumers using mobile devices to research travel will climb from 19.7 million in 2010 to 29.7 million in 2012.
 
"The bottom line is that the mobile platform is playing a huge role in hospitality, as mobile phones remain an integral part of each person's daily life," Metivier said. "Because travelers are already comfortable with using mobile phones for other retail and travel transactions, offering a Mobile Key alternative is a logical extension of a hotel's self-service program. And just as 'mobility' and 'RFID' are hot topics today, so too is 'sustainability.' The Saflok RT™ supports a hotel's green initiative by reducing the number of plastic keycards in production, thereby helping the environment. We are quite proud of this integrated solution and look forward to its unveiling at HITEC."
 
To pre-schedule an in-person demonstration of OpenWays at HITEC, call Andrew Sanders at (732) 707-1869 or email [email protected].

EDITOR'S NOTE:  A Press Conference will be held at HITEC on Tuesday, June 21 at 10;15 a.m. in OpenWays Booth No. 1834 to answer questions about the first hotel company to launch the Saflok RT™. Please RSVP to OpenWays PR Agent Barb Worcester to attend.

About OpenWays
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5.8 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email [email protected]. More information can be found by visiting www.OpenWays.com.

About KABA
KABA is a globally active, publicly traded security corporation. With its "Total Access" strategy, the KABA Group specializes in integrated solutions for security, organization, and convenience at building and information access points. KABA is also the world market's number-one provider of key blanks, key cutting and coding machines, transponder keys, and high-security locks. It is a leading provider of electronic access systems, locks, master key systems, hotel locking systems, security doors, and automatic doors. www.kaba.com

About Saflok
Saflok has been a member of the KABA since 2006. Saflok is a market innovator with 30 years of experience designing, manufacturing, and distributing electronic locks and systems. Its solutions are installed globally in the hospitality, lodging, multihousing, and commercial markets. Saflok is committed to delivering best in class solutions that help properties achieve improved operations and reduced costs. www.saflok.com

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Contact: 

Barb Worcester
PRPRO /OpenWays
Tel: (440) 930-5770
[email protected]

Dena Reyes
KABA/Saflok Marketing Communication Manager
Tel:  (407) 408-7949
[email protected]



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Also See: Can Self Service Mean More Service? YES! With OpenWays' Mobile Key / May 2011

Offering Self-Service Options is Key to Hospitality Loyalty; OpenWays is the 'Mobile' Key to Making it Happen / January 2011

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Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010

OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010

OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010

OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010

ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010

OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009
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