Hotel Online
News for the Hospitality Executive

Mobile Key by OpenWays: The 'SMARTER' and 'Greener' Check-In

At HITEC 2011, OpenWays will present -- with Ariane Systems and KABA® Saflok™
 -- the 'SMARTEST' check-in solution deployed TODAY!

Visit Booths 1834 and 107 at HITEC!

Chicago — June 20, 2011
OpenWays’ Mobile Key, together with Ariane Systems and KABA® Saflok ™, will showcase a joint Mobile Key front-desk bypass solution at HITEC 2011 that hoteliers are calling the "SMARTER" way to check-in. The 100% automated self-service check-in solution, which brings together Ariane System's Allegro check-in system and Saflok's RT™ next-generation RFID locking system with factory-installed OpenWays Mobile Key built in, that was recently commissioned in Scandinavia. The ambitious integrated solution was deployed first in Oslo, Norway, and will be showcased for the first time in the U.S. June 21 to 23 at the Austin (Texas) Convention Center in Booths 1834 and 107.

"There is no 'smarter' or 'greener' check-in solution than Mobile Key," said Pascal Metivier, OpenWays Founder and CEO. "Our three companies have leveraged mobile technology unlike any other to deliver a guest check-in experience that is unsurpassed. The solution is sustainable, cost efficient, truly ubiquitous and deployable TODAY using any of the 5.8 billion cell phones in the world.  More importantly, the solution provides for two-way communication between the hotel and its customers, increasing guest loyalty, building brand differentiation and stickiness.

"Today, through OpenWays’ Mobile Key, Ariane and Saflok  RT™ RFID, hotel guests can check-in on their own terms, be it online, via a mobile device, or at the front desk," he said. "It's the next generation of self-service that gives guests more options and more convenience. Considering that industry analysts [from eMarketer™ Digital Intelligence] estimate that 29.7 million consumers will use mobile devices to research travel by 2012, offering a mobile platform for check-in and front-desk bypass is the next logical extension in self service."

Thomas Westergaard, senior vice president Comfort Hotels at Nordic Choice Hotels, said the Mobile Key check-in process pushed the envelope even further for the brand to create an entirely new breed of hotel.

“When we began to develop our new Comfort Xpress concept, we decided to start from scratch and totally abandon the traditional rules by which most hotels today operate, instead pioneering new technologies that are designed to increase cost-efficiency and guest convenience, while also promoting environmental responsibility," Westergaard said. "The airline industry automated the check-in process 10 years ago, and we feel it is time that the hotel industry follows suit.

"By maximizing the use of new technologies and offering increased self-service options, we are able to cater to the needs of our guests while making operational cost savings that can be passed along to them in the form of lower rates," he said. "Offering this joint technology integration represents a smarter way to check-in, and we are proud to be setting a new standard.”

The OpenWays/Ariane/Saflok solution will continue to be deployed at several Nordic Choice properties throughout 2011 and 2012.

Environmental Responsibility
Unlike other smart check-in solutions that require the sending of millions of expensive contactless-based loyalty cards (and therefore millions of pounds of plastic and carbon), OpenWays is truly sustainable. Plastic cards used by other proposed "smart check-in" programs are made of PVC, which is highly polluting and highly toxic when eventually disposed in waste treatment facilities. Mobile Keys, on the other hand, are made of only data and therefore are not harmful to the environment or end up in landfills.

"Cell phones are everywhere, so why require travelers to carry environmentally-harmful plastic cards and force hoteliers to incur high costs of purchasing the cards and mailing them to loyalty members when a much smarter 'data card' is already in each guests' possession," Metivier said. "It's a dollar and carbon costly process that not only hurts the environment but also hurts a hotel's bottom line.

"When it comes to offering a truly deployable front desk bypass solution and creating a true competitive advantage for the hotel brand, the SMARTER move is to the OpenWays Mobile Key platform," he said. "OpenWays is 100% compatible with ALL cell phones and network technologies; It is extremely user friendly and highly secure; It is simple to operate for all users because it leverages what people already know to do with their phone; It aids in a hotel’s e-marketing efforts by providing a vehicle for continual communications with the guest before, during and after his/her stay; It helps hotels to deploy value-added mobile applications, including loyalty programs, widgets, Web2Mobile, etc., with automatic hardware and carrier detection allowing for full content compatibility; It interfaces with central-reservation systems, property-management systems and the major electronic-locking systems on the market today; And, it supports the integration of pre-payment and post-payment solutions.

At the present time, Metivier said some major hotel chains are preparing for the deployment of the joint OpenWays/Ariane/Saflok solution in North America. To learn more, visit OpenWays at HITEC for a LIVE demo of the SMARTEST Check-in Solution for Hospitality -- available TODAY.

To pre-schedule an in-person demonstration of OpenWays at HITEC, call Andrew Sanders at (732) 707-1869 or email

EDITOR'S NOTE:  A Press Conference will be held at HITEC on Tuesday, June 21 at 10;15 a.m. in OpenWays Booth No. 1834 to answer questions about the first hotel company to launch the "SMARTER Way to Check-In." Please RSVP to OpenWays PR Agent Barb Worcester to attend.

About OpenWays
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5.8 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email More information can be found by visiting


Barb Worcester
PRPRO /OpenWays
Tel: (440) 930-5770

Andrew Sanders
Tel:  (732) 707-1869

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: OpenWays Unveils its Next Generation Door Lock Upgrade Module for Mobile Key Front Desk Bypass Service / June 2011

OpenWays and KABA Unveil All-In-One Saflok RFID Lock with Factory-Integrated OpenWays Mobile Key / June 2011

Can Self Service Mean More Service? YES! With OpenWays' Mobile Key / May 2011

Offering Self-Service Options is Key to Hospitality Loyalty; OpenWays is the 'Mobile' Key to Making it Happen / January 2011

iPhone 5 will be Compatible with OpenWays CAC™; All next generation smartphones, including the iPhone 5, Google Android Phones, Windows 7 Mobile Phones, Nokia C7 and N8 Smartphones or Next Generation Blackberry's will be able to operate the OpenWays Crypto Acoustic Credential™ / November 2010

OpenWays: Check In Today All the Way to Your Room Using 'Your' Cell Phone, ANY Model and ANY Carrier / November 2010

Hotel Technology Veteran Andrew Sanders Joins OpenWays as VP Business Development / November 2010

Mobile-Key Platform Displayed at IHMRS Aiding in National Industry GREEN Efforts; There are no key-cards greener than the OpenWays Crypto Acoustic Data Credential that allows hotel guests to check in to their rooms via mobile phone / October 2010

"CHECK IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile Marketing Initiatives / October 2010

OpenWays Mobile Application is Live at a Holiday Inn and Holiday Inn Express Hotel; The world's first mobile front desk bypass solution is up and running at two IHG properties / September 2010

Aitor Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality and security systems veteran instrumental in designing the most installed and successful electronic-locking systems in North America joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief Operating Officer / September 2010

OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010

Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010

OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010

OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010

OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010

ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010

OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.