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Mary Kay Caschetta Appointed Vice President of Loyalty for Carlson Hotels


MINNEAPOLIS, June 7, 2011 -- Carlson, a global hospitality and travel company, today announced that Mary Kay Caschetta has been appointed vice president of Loyalty for Carlson Hotels, effective immediately. She reports to Heather Passe, vice president, Marketing, Loyalty and E-Commerce, Carlson Hotels. The company recently announced the launch of its new hotel loyalty program, Club Carlson.

"The launch of Club Carlson was just the beginning of our ambitious plans for the program, and Mary Kay will be a tremendous asset as we continue to innovate to develop and drive value from customer loyalty," said Passe. "Membership in Club Carlson has reached 6.8 million – a 36 percent increase since we launched our Ambition 2015 strategy, and we are eager to continue building on this momentum."

Caschetta joins Carlson from Delta Air Lines, where she managed a variety of revenue-generating functions in her 20 year marketing department tenure. Prior to Delta, Caschetta worked in various management consulting roles, including as an internal consultant at Marriott International. Her strong cross-functional expertise and hospitality experience will support Carlson's Ambition 2015 strategy to win the revenue battle.

Caschetta holds a Master of Business Administration degree from the University of Rochester in Rochester, N.Y., and a bachelor's degree in economics and business administration from the University of St. Thomas in St. Paul, Minn. She is also a certified project management professional.

About Carlson
Carlson is a global hospitality and travel company headquartered in Minneapolis, Minn. Carlson encompasses more than 1,070 hotels, including Radisson®, Country Inns & Suites By Carlson(SM), Park Inn by Radisson and Park Plaza®; more than 900 T.G.I. Friday's® restaurants; and a majority stake in Carlson Wagonlit Travel®, the global leader in business travel management. Carlson operates in more than 150 countries and its brands employ about 170,000 people. http://www.carlson.com

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Contact: 

Joan Cronson,
+1-763-212-1418
[email protected]

Ben Gardeen, Carlson
+1 (763) 212-8129
[email protected]

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Carlson Continues Expansion of Country Inns & Suites by Carlson with the Opening of the Country Inn & Suites by Carlson in Georgetown, Kentucky, the 13th Property in the State / March 2011

Carlson Continues Expansion of Country Inns & Suites by Carlson(SM) with Opening of 10th Hotel in New York and 12th Hotel in Indiana / March 2011

Carlson Hotels Launches Partnership with Club Med®; Carlson's Loyalty Program Points Now Redeemable at All 80 All-Inclusive Club Med Resorts Worldwide and a Dual Destination Offer in Florida is Created for Travelers / March 2011

Carlson Hotels Appoints Three General Managers for Radisson and Park Plaza Hotels in Asia Pacific; Marco Seiler, Martin Fabiano and Veronique Sirault / February 2011

Carlson Hotels Launches a New Guest Loyalty Program - Club Carlson / February 2011

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Carlson Hotels Appoints Sean Shannon Vice President Of Development for Canada / February 2011

Carlson Signed 87 Hotels and Achieved 12 Percent Increase in Sales in 2010 / February 2011

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Carlson Appoints Pierre-Louis Giacotto as General Manager & Fred Khoury as Director of Sales and Marketing for New Radisson Blu Aqua Hotel, Chicago, Illinois; The First Radisson Blu in the U.S. / January 2011

Carlson Appoints Javier Rosenberg, Christian Urbat, and Jean-Marc Busato to Senior-Level Executive Positions for Carlson Hotels, Americas / December, 2010

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