News for the Hospitality Executive
Hospitality Appoints Krista Arkfeld
NORFOLK, Neb., June 29, 2011—Supertel Hospitality, Inc. (NASDAQ: SPPR), a real estate investment trust (REIT) which owns 103 hotels in 23 states, today announced that it has appointed Krista Arkfeld to the newly created position of director of corporate communications. Arkfeld is responsible for managing the company’s internal and external communications and media relations functions.
“Going forward, as we continue to execute our business strategy, we plan to also ramp up our communications with our investors and other constituents,” said Kelly Walters, president and CEO. “Krista will work closely with David Walter, our senior vice president and treasurer, to establish a more formal investor relations outreach. David will continue to be the primary investor contact.”
A 15-year hotel industry veteran, Arkfeld joins the company from Royco Hotels Inc., the former primary operator of Supertel’s hotel portfolio, where she served as marketing manager responsible for the strategic marketing of 93 select service hotels encompassing 13 hotel brands and aggregating 7,871 rooms in 22 states.
During her tenure there, she compiled a strong track record of successfully aligning hotel marketing initiatives with company business objectives. She developed annual marketing plans and advertising budgets in conjunction with the hotels’ sales department and managed all aspects of advertising and promotions in various channels. She developed the annual marketing plan and budget for the corporate office which focused on meeting company-wide organizational objectives.
In her new position, Arkfeld will work collaboratively with senior leadership to develop, coordinate and implement communications strategies to broaden the company’s impact and ensure that communications plans are consistent with Supertel’s business strategies, goals and values.
“With the adoption of our new regional management company strategy, she will be our primary point person to coordinate communications with our regional operators and properties,” Walters added. “Krista has developed close relationships with our properties and our franchisors, which will be a big advantage in her new position.”
About Supertel Hospitality, Inc.
As of June 29, 2011, Supertel Hospitality, Inc. (NASDAQ: SPPR) owned 103 hotels comprising 9,062 rooms in 23 states. The company focuses primarily on the limited-service hotel segment, which does not offer food and beverage service. The company’s hotel portfolio includes Baymont Inn, Comfort Inn/Comfort Suites, Days Inn, Guest House Inn, Hampton Inn, Holiday Inn Express, Key West Inns, Masters Inns, Quality Inn, Ramada Limited, Savannah Suites, Sleep Inn, Super 8 and Supertel Inn. For more information or to make a hotel reservation, visit www.supertelinc.com.
Certain matters within this press release are discussed using forward-looking language as specified in the Private Securities Litigation Reform Act of 1995, and, as such, may involve known and unknown risks, uncertainties and other factors that may cause the actual results or performance to differ from those projected in the forward-looking statement. These risks are discussed in the Company’s filings with the Securities and Exchange Commission.
Mr. Kelly A.Walters
President and CEO
Ms. Connie Scarpello
Sr. Vice President and CFO
Jerry Daly, Carol McCune
Hospitality Implements Strategy of Using Four Regional Management
Companies to Optimize Operating Results for its 105 Hotels in 23 States
/ April 2011
Hospitality Reports 2010 Second Quarter Net Loss of $4.0 million
Compared to Net Income $0.9 million in the 2009 Same Quarter Last Year;
Operating Statistics for 111 Hotels in 23 States / August 2010
Hospitality Sales Three Budget Hotels for a Combined Net Proceeds of
$3.02 million or Approximately $14,700 per room / July 2010
|Supertel Hospitality Names Connie Scarpello as Chief Financial Officer and Steve Gilbert as Chief Operating Officer / August 2009|