Hotel Online
News for the Hospitality Executive



HITEC Perspective - Day Two

A recap of personal experiences from the Hospitality Upgrade and Hotel-Online Staff

by Dean DeNeefe
June 22, 2011

I’ve been hearing about HITEC since my first day working at Hospitality Upgrade. Everyone kept trying to describe the show floor, the booths and the exciting atmosphere of the entire week. When I think of that first day walking the show floor, one word keeps coming to mind: WOW!

When I initially walked into the show, the first thing that struck me was how huge everything is, including attendance. I was walking out of the show to get more programs right when they opened the door to let all of the attendees in. I felt like a salmon swimming upstream. I could not believe the mass amounts of people that were rushing excitedly into the show floor to check out the booths.

Speaking of the booths, the booths were probably what made the biggest, most immediate impression on me. I know I’m a bit of a small town girl, but when I hear the word “booth,” I picture a few pieces of plywood nailed together, kind of like the Lucy’s advice stand in Charlie Brown cartoons. Even though I’d seen our booth prior to the show, I greatly underestimated the size and creativity of the booths. I saw everything from huge metallic structures covered with electronics to relaxed lounge atmospheres. Each booth is like its own little world.

left to right: Lisa D'Angelo, Geneva Rinehart, Michelle Renn,
Kris Burnett, Kate O'Neil and Dean DeNeefe

Overall, I love the energy. I love the weather. I love exploring the booths and meeting everyone. And, of course, I love having the opportunity to learn about all of the new technologies. I have to say that HITEC has been a great experience so far and I’m definitely looking forward to the next couple of days!

Dean DeNeefe is Media Manager & Assistant Editor for Hospitality Upgrade magazine.
Dean DeNeefe
Hospitality Upgrade

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.