Hotel Online
News for the Hospitality Executive

EasyRMS Continues Expansion in Australasia and Europe with the Signing of 50 Properties in the Toga Hospitality Group

This new contract sees EzRMS™ installed in four distinctive brands, ranging from value hotels to award-winning apartment hotels, in a three-phase project spanning three countries

Sydney – 22nd June, 2011
: Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), the leading provider of SaaS Revenue & Yield Management software and services to the global hospitality industry,  announces a substantial new account with Toga Hospitality - part of Toga Group - which operates four different hotel brands across Australia, New Zealand and Europe. In a new agreement, EzRMS™ is being installed in a total of fifty Toga Hospitality properties throughout these regions.

The agreement not only sees EasyRMS expanding further in these territories, but also into different sectors, including the value hotel, apartment hotel and boutique hotel markets. The Toga Hospitality brands comprise: 

Medina Apartment Hotels, known and loved for their commitment to space, style and welcoming hotel service and found in exceptional city locations across Australia, Medina offers spacious one, two and three-bedroom apartments as well as studio rooms.  Designed with the modern traveller in mind, Medina apartments are complete with separate bedroom and living areas along with fully equipped kitchens and laundries that combine all the comforts of home with contemporary style.

Adina Apartment Hotels, situated in Berlin, Frankfurt, Hamburg, Budapest, Copenhagen and Sydney, Adina Apartment Hotels offer chic accommodation designed for travellers to work, entertain or simply relax. Adina Apartment Hotels offer a selection of one and two-bedroom apartments and studio rooms, and boast premier lifestyle facilities including restaurants, gyms, pools, saunas and spas.

Vibe Hotels are a refreshing alternative to traditional hotels.  Vibe Hotels are part of their local neighbourhood, giving travellers the chance to absorb the essence of the destination while providing stylish guest rooms, delicious food and a vibrant mood. There are seven Vibe Hotels located across Sydney, Melbourne, the Gold Coast and Darwin.

Travelodge Hotels are the ideal accommodation choice for smart travellers looking for a consistently comfortable hotel room with caring, friendly service.  Travelodge Hotels are located in major city centres across Australia and New Zealand, close to major attractions and offering great value.

The sales process was led by McLaren International, EasyRMS Distributor in Australasia, and the project, scheduled to be completed by January 2012, will be divided into three phases with John Wilson, Senior Revenue Manager, leading the installation and training across the portfolio. Phase 1 of this undertaking will be completed in October of this year.
Matthew White, Managing Director of McLaren International, says he is delighted that Toga Hospitality has selected EzRMS™ and McLaren. “This is a great win for the team and for EasyRMS,” he comments.  “The sales process was extremely competitive and we were pleased that at the completion of an extremely thorough evaluation of the available systems, Toga felt that EzRMS™ was best able to meet the requirements for their diverse, dynamic and rapidly expanding property portfolio. We look forward to working closely with the Toga team.” 
Shaizeen Contractor, Director of Revenue & Distribution for Toga Hospitality, comments: “We are delighted to have established a partnership with EasyRMS. Finding the right revenue management solution to suit our wide variety of brands and centralised systems was critical.  EasyRMS has been flexible and accommodating throughout this process and has also delivered a solid training component, making it simple to integrate into our business. We look forward to working closely with EasyRMS.”
At all 50 properties, the installation will include an extraction interface to the Protel PMS system, with an upload interface possibly being put in place once the properties are comfortable with the system recommendations and revised business practices.
About Toga Hospitality:
Toga Hospitality is one of Australia's leading accommodation providers that currently operates a range of strategically located apartment hotels and hotels in Australia, New Zealand and Europe.  Employing more than 1,800 people, the Toga Hospitality portfolio of brands focuses on consistently comfortable guest rooms in great locations, with more properties soon to open in all the regions it operates.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

About McLaren Technologies Asia Pacific Pte Ltd:
McLaren Technologies, based in Singapore and Sydney, delivers a range of ‘best of breed’ SaaS technology solutions and services to hospitality and related industries across the Asia Pacific Region. McLaren International's customers span the world’s leading hotel companies including IHG (InterContinental Hotels Group), Hilton Worldwide, Accor Hospitality, The Peninsula Hotels, Mandarin Oriental Hotel Group, Starwood Hotels and Resorts, Banyan Tree Hotels and Resorts, Langham Hotels, Hyatt Hotels and Resorts, MGM and Pan Pacific Hotels and Resorts. For more information about McLaren, please contact or visit the website

Media Contacts:

Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
T: +44 (0) 20 7495 0773

Toga Hospitality
Lisa Phillips
Director of Brands & Communication  
T: +61 424 145 640

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: EasyRMS Adds Innovative New Module to Industry Leading SaaS Revenue Management Suite  / June 2011

EasyRMS Comes Through as Preferred Revenue Management Partner for 37 Guoman & Thistle Hotels Across the UK / June 2011

EasyRMS Brings in Industry Expert; Gavin Simonds Appointed as Non-Executive Chairman / June 2011

EasyRMS Selected as RM Partner by The Cavendish London for Accurate Forecasting & Advanced Business Intelligence; New contract sees EzRMS™ deployed at the four-star, central London property renowned for its exquisite taste and unique history / May 2011

EasyRMS Moves into Taiwan through Partnership with Leading Hotel Software Provider in the Region; EasyRMS continues aggressive APAC expansion with addition of Fashion Information Technology to global partner base / April 2011

EasyRMS Signs One of China’s Most Prestigious and Historical Hotels; The award-winning Beijing Hotel implements EzRMS™ to improve efficiency and total revenue / April 2011

EasyRMS Announces First Independent Hotel Client in China; China National Conference Center Grand Hotel installs EzRMS™ to help drive business more efficiently, paving the way for further contracts of this type in the region / April 2011

Stan Van Roij, Hotel & Revenue Management Veteran, Hired as New Managing Director at EasyRMS / February 2011

EasyRMS continues to expand globally with further growth of over 50% in 2010 and over 150 new client hotels implemented ..... / December 2010

EasyRMS Helps Revenue Managers of the Future at César Ritz Colleges Switzerland; In a new educational initiative, Hotel & Tourism Management students now benefit from online, interactive sessions of EzRMS™ / November 2010

EasyRMS Signs Northern Europe’s Largest Independent Residential Conference & Training Centre; Wyboston Lakes opt for EzRMS™ - delivered as a SaaS Solution / October 2010

EasyRMS Completes 80+ Property Rollout for Accor UK; Implementation of the EzRMS Internet Product Suite across large proportion of Accor properties in the UK portfolio is now complete / October 2010

Copenhagen Boutique Hotel Turns to EzRMS to Optimise Room & Other Ancillary Revenues SaaS Revenue Management Suite Deployed at Bertrams Hotel Guldsmeden to Maximise Market Potential / September 2010

EasyRMS Enjoys Continued Expansion in Growing South American Market Leading Chilean gaming and entertainment company deploys EzRMS in all its five-star properties / September 2010

EasyRMS Partner With Regal Hotels International For All Six Hong Kong Properties; EzRMS expected to bring annual incremental revenues of 5-8% to the group / August 2010

EasyRMS Moves into New London Hotel from Portuguese Global Brand, Pestana Hotels & Resorts; The brand new Pestana Chelsea Bridge Hotel and Spa selects EzRMS / July 2010

EasyRMS Secures Mammoth Deal with Award-Winning Californian Ski Resort; Four new properties added to EasyRMS prestigious list of North American Resort clientele / July 2010

Choice Hotels Scandinavia AS Implement EasyRMS' Full SaaS RM Solution Throughout Multi-Brand Portfolio; EzRMS solution to benefit Clarion, Quality and Comfort hotels in Denmark, Norway and Sweden; a total of 51 properties to be implemented over the next 12 months / June 2010

EasyRMS Adds 75 NH Hotels To Growing Property Portfolio; Implementation of the EzRMS™ Internet Product Suite across Europe and North America within the NH Hoteles property portfolio signifies another successful step for global RMS provider - June 2010

Mike Gadbury joins EasyRMS as Director of Strategic Sales Development; Mike Gadbury, formerly of IGS, VisualOne and SoftBrands, joins EasyRMS Senior Management team to continue to drive expansion throughout EMEA/ April 2010

EasyRMS Moves Successfully Into Beirut; New deal sees expansion of existing global / April 2010

Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010

Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010

EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010

EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009

EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009 Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009

EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009

Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009

EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009

EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009

Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008

Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008

EasyRMS Strengthens Presence in Middle East & South Africa / February 2008

EzRMS Implemented in 4 More Luxury Hotels / January 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.