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Dan Hotels Appoints Eitan Sasson as
Director of Marketing and Sales, North America

New York - May 31, 2011: Israel-based luxury hotel brand Dan Hotels announced this month that it has appointed Eitan Sasson as its new Director of Marketing and Sales, North America.

Mr. Sasson brings with him a strong background in travel and travel sales, as well as marketing and operations, having formerly served as Head of the Israel division of Unitours Israel and marketing and sales for Unitours USA. Mr. Sasson has also worked in the customized groups and private car tours departments at luxury tour operator IsramWorld.

"We are thrilled that Eitan is joining the Dan Hotels family," says Rafi Baeri, Vice President, Dan Hotels. "He will bring a fresh approach to our marketing and sales strategies and further position the Dan Hotels among the top hotel brands in the world."

For more information on Dan Hotels, visit

Dan Hotels Israel is the largest luxury hotel group in the country. The history of the chain dates back to June 1947, when two brothers Yekutiel and Shmuel Federmann, purchased a 21-room guest house called the "Kaete Dan" on the Tel Aviv sea shore. Today, the chain owns 14 deluxe hotels in prime locations around the country, an international convention center and a hotel training school.


Ross Belfer at WEILL
Tel: 1-866-PR-WEILL


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