Chicago — June 29, 2011 —When Sertifi identified the hospitality industry as a market in dire need of an electronic signing solution, company President John Stojka also recognized the talents of Doug Rae as the ideal individual to serve as Director of Sales for Hospitality and quickly open communications with hotel companies and vendors alike in need of an eSignature platform. Sertifi entirely replaces the paper process of obtaining signatures — sending, printing, signing and faxing — with an expeditious, low-cost electronic signature method, making it easy for businesses of all types sizes to streamline operations and accelerate revenue with visibility and control.

“The economy has made it increasingly difficult for hotel owners to fill their rooms, and subsequently they are always looking for new technology to make their properties run more efficiently, but at a reduced cost," Rae said. "That's where the Sertifi eSignature platform come in. By replacing the paper process of obtaining signatures for the vast amount of contracts and agreements executed by both sales-and-catering and human resources departments, this technology  -- which is completely new to hospitality -- will not only reduce cost, but it will help get contracts, agreements, purchasing orders and insurance documents back at a much quicker pace.

"Because Sertifi is Web based and delivered on demand, no IT department is required. It's absolutely perfect for the hotel environment," he added. "The sender simply fills out a basic webmail form with the name of the person needing to provide the electronic signature. The agreement is attached from the sender’s hard disk or network drive and emailed to the recipient. The signer receives the document and signs it either via digital input signature, pen-based tool or their finger. This technology has been proven over the last five years in the payment-processing, media, medical and software industries, and there's no better time like TODAY to introduce Sertifi to hospitality."

With that directive in mind, Rae and Stojka recently attended the Hotel Industry Technology Exposition & Conference (HITEC) in Austin, Texas.  As expected, Rae said industry friends, media, and those in his network were eager to learn about the eSignature platform for hospitality.

"Nearly everyone we spoke to at HITEC -- from hoteliers to vendors and even the hotel press -- said they immediately can see the cost- and time-saving benefits that Sertifi brings to the table," Rae said. "The general consensus among those we spoke to was: 'Put an agreement together and send it to me (via email or SMS to my phone) immediately after the show.' Every single company we spoke to said they need the service . . . they want the service . . . and they can't wait to tell others about Sertifi.  In essence, the Sertifi eSignature platform will easily sell itself -- but I'm more than delighted to be the person introducing it to hospitality. The passion, excitement and eagerness that John Stojka has for this product is contagious, and I strongly believe that in a very short amount of time, Sertifi will become the leader in the electronic signature and agreement execution solutions in the hospitality industry. I am thrilled to be a part of this team."

Rae brings 20 years of experience to Sertifi in all areas of hotel technology, application software sales, technical service sales, and executive management. He has a solid hotel network through previous positions at Softbrands, where he served as director of business development , Hotel Information Systems, working as Regional Director, and Paymentech, as a Senior Account Executive. Rae also has a strong background in Social Media, working as Vice President - New Media for ClickandBuy, and a financial background working as Regional Director for Wells Fargo bank.

"Doug's innate ability to develop strategic business partnerships and optimize team performance to deliver new business, improve sales productivity and increase profitability for a company are the tools we were looking for in a Director of Sales," Stojka said. "Together with my brother Nick Stojka, who also is co-founder of Sertifi, we believe that Doug has the right skills and insights to deliver immediate and long-term impact for a forward thinking organization such as Sertifi. We welcome him aboard."

With company headquarters in Chicago, Rae will operate from his office in Orange County, Calif.

With the need to do whatever it takes to get contracts signed quickly and business in the door, Sertifi welcomes any hotel company or vendor to visit www.sertifi.com and call Doug Rae at 949-422-6033 to get an eSignature demonstration to see how Sertifi can help businesses save time, save money and increase contract signature turn-around time.

About Sertifi
Chicago-based Sertifi is a leading e-Signature platform that enables hotel sales and human resources departments to close business faster and reduce costs by electronically sending, e-signing, and managing agreements with customers. By speeding the time it takes to get customer contracts signed and returned, it affords more time to close on new business. Sertifi is ideal for sales, catering, or human resources groups who require signatures on agreements.  For more information, call Doug Rae at 949-422-6033, email [email protected] or visit www.sertifi.com.