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Choice Hotels Appoints Christine Lynn as
Vice President of Marketing Services

SILVER SPRING, Md., June 15, 2011
-- Choice Hotels International, Inc. (NYSE: CHH) proudly announces the appointment of Christine Lynn as vice president of Marketing Services. In this role, Ms. Lynn will work closely with several of the organization's internal stakeholders to ensure that the company's marketing approach and messages across traditional and evolving consumer marketing channels are fully aligned with its corporate and brand strategies. Ms. Lynn will report directly to Alexandra Jaritz, senior vice president of Brand Strategy and Marketing

"Christine's strategic agility combined with her vast marketing experience makes her an ideal complement to the company's existing brand, marketing and distribution organizations," said Jaritz. "Her leadership will further strengthen the company's mission to achieve the highest return on investment for its franchisees by driving brand awareness, stronger guest room demand at higher rates and incremental bookings through"

In her role, Ms. Lynn will provide leadership for both the brand positioning and personality of the consumer-facing brand and for all multi-branded marketing communications, including the continued development and execution of the company's recently launched "Your Voice, Your" marketing campaign. She will also create and execute single-brand marketing plans for the company's 10 hotel brands and Ascend Collection membership program, while also providing oversight to optimize the company's advertising budget and manage its direct agency of record, media agencies and creative services.

Ms. Lynn brings a wealth of marketing experience to Choice Hotels, most recently serving as vice president of Worldwide Marketing for NASDAQ OMX. In this role, she was responsible for marketing visibility programs for listed companies, along with the development and management of corporate advertising, brand management, and marketing communications for five primary business units.

Prior to joining NASDAQ OMX in 2005, Ms. Lynn was executive director of corporate communications and advertising at XO Communications, a national provider of broadband communication services. Earlier in her career, Ms. Lynn worked for Marriott International in a variety of marketing roles. She holds a bachelor's degree in Marketing for the University of Maryland.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2011, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and approximately 100 hotels, representing approximately 8,400 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collectionare proprietary trademarks and service marks of Choice Hotels International.


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Also See: Choice Hotels Opens 29-room Comfort Inn Hyde Park in London, England / April 2011

Choice Hotels Promotes Kelly Kane to Vice President, Corporate Communications and Jeff Lobb to Vice President & Assistant General Counsel / April 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002

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