News for the Hospitality Executive
.Boomerang Hotels Sells Shoney’s® Inn Franchise
TN, (June 28, 2011) — The master brand and
parent company Boomerang Hotels, announces the sale of Shoney’s®
Shoney’s® Inn & Suites franchise.
After the Tennessee Court of Appeals affirmed GuestHouse International’s right to franchise Shoney’s Inn hotels, GuestHouse International reintroduced the Shoney’s Inn brand to the market. GuestHouse International was very pleased with the interest it received from franchisees seeking an alternative economy lodging brand. However, it has become clear to us that the best course of action for our franchisees and our company is to cease the re-launch and sell the brand back to Shoney’s North America Corp. We will continue instead with our own brands of GuestHouse International and Settle Inn.
“This was a difficult decision, but we believe the right decision, and we sincerely appreciate the commitment received from our Shoney’s Inn franchisees over the past six months,” said Brendan Watters, CEO, Boomerang Hotels. “We are working with our existing Shoney’s Inns in the re-branding process.”
Currently, Boomerang Hotels operates over 6,500 rooms in the U.S. with two GuestHouse International properties in China.
Boomerang Hotels is a franchise company with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites® and GuestHouse International®, Boomerang Hotels is based in Hendersonville, TN. Boomerang Hotels brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates. To learn more, please contact Terry Kline at 605-725-5302 or firstname.lastname@example.org
Kathy D. Rogers
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Hotels Reintroducing Shoney’s Inn® Brand Following Conclusion of
Lengthy Lawsuit / January 2011
Hotels® the New Master Brand and Parent Company Name for GuestHouse
International® and Settle Inn & Suites® / September 2008
|Shoney's Inn Brand to be Relaunched; First Shoney’s Inn Opened in 1976 in Hinesville, Georgia / August 2007|
|Settle Inn LLC Acquire the GuestHouse International Inns, Hotels & Suites Economy Brand of 70 Franchisees / December 2006|
|Aberdeen, South Dakota Group Uses Super 8 Experience to Start Up New Hotel Chain - Settle Inn & Suites / July 2006|