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Bartech to Showcase Revolutionary Profit-Generating Minibar
Technologies at HITEC 2011

Advanced new customizable minibar design and technology helps hoteliers increase profit,
operational efficiency and guest satisfaction

Las Vegas — June 16, 2011 — Bartech, a world leader in automatic profit-generating minibar solutions for the hospitality industry, announced today that it will be demonstrating its comprehensive line of new design and technology innovations at HITEC 2011, taking place June 20-23 in Austin, Texas. In addition to an extensive selection of customizable automatic minibars that are designed to maximize revenue and save hoteliers time and money through increased efficiency, Bartech will also be displaying several of its latest proprietary designs, including the eCube and the eDrawer. A fully functional prototype of the groundbreaking new Flat Fridge will also be on display at Booth #446 during expo hours.

The eCube was especially developed by Bartech, in cooperation with a major global hotel chain client for use in a brand concept room. The eCube’s sleek, futuristic design is compact enough to fit into a small space and is meant to showcase, cool and control up to nine small specialty beverage bottles. The eCube is equipped with the same state-of-the-art detection capabilities as all other automatic mini-bars within the Bartech range, as well as energy-saving options and a choice of Windows-based and web-based server technologies.

Another Bartech exclusive, the eDrawer, was also developed at the request of a major hotel client in the U.S., who had expressed a need for a modular, furniture-based drawer system that would blend seamlessly into the room design. Bartech offers the eDrawer with multiple options for both the cold cube drawer and dry section of the minibar, depending on individual property requirements. It is available in any finish and a choice of materials, and can be customized to a hotel’s unique specifications.

New for HITEC 2011, Bartech is introducing its latest innovation, the Flat Fridge. This uniquely designed “Minibar of the Future” has been specifically adapted to the latest in-room design trends. The thin, minimalist design is accented with an elegant double glass door. The Flat Fridge is available as a stand-alone unit or a wall-mounted version to optimize guestroom space.

The only minibar provider to offer fully customizable design, Bartech also offers a choice of five methods of server communication, allowing each hotel to create the most cost-effective and efficient technology solution possible. For properties with an existing ZigBee network, Bartech can provide seamless integration with its embedded controls for maximum system integration and minimal installation costs. Other options include Wi-Fi, Coax cable, twisted pair and Ethernet communication. Bartech is also the only minibar provider to utilize three different types of sensor technologies, including infrared, magnetic and micro-switch, which allows Bartech minibars to use the most effective and reliable technology for each type of product dispensed.

“Bartech was founded on the concepts of innovation and customer satisfaction, and we proudly continue that tradition today,” said Bartech president Mario Agrario. “Our minibar solutions utilize the most advanced technologies available today and we listen to each hotel client to gain a better understanding of their unique needs and the changing needs of the industry as a whole—and then we develop solutions to meet those needs. Our ultimate goal is to make minibar operations as automated, efficient and profitable as possible for our clients around the world.”

For more information about Bartech and their comprehensive range of automatic minibar solutions, please visit Booth #446 at HITEC, contact Bruno Agrario at +1 702 369 5550, x103, email [email protected] or visit
About Bartech | For nearly a quarter of a century, Bartech has been a pioneer and a leader in the field of minibar design and technology for the global hospitality industry. Since launching the first automatic minibar in 1988, Bartech has developed a stellar reputation as the provider of the industry’s most powerful and sophisticated solutions to manage hotel minibar operations. With minibars installed in over 250,000 guestrooms worldwide, Bartech has been selected by many of the most prestigious hotel chains and independent properties worldwide. With an in-house R&D department and worldwide customer support, Bartech is dedicated to continuously enhancing product design, software and system integration with the latest technologies, in order to meet the growing needs of the industry for increased profit and efficiency. For more information, please visit

For more information, contact:

Debbie Bihlman
[email protected]
Tel: +1 (702) 369 5550 x112
Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
[email protected]
Tel: +1 (407) 905 0608

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