News for the Hospitality Executive |
Vancouver, BC
- April 18, 2011 - A new
licensing agreement reached between iSIGN
Media Solutions Inc. (TSX-V: ISD) and RTown Communications
will change the way that hotels and advertisers communicate with hotel
guests. Starting
in early June 2011, through iSIGN Media’s technology that allows digital signs to ‘talk and interact’ with
guests’
mobile devices, advertisers on the RTown’s Hotel TV network can deliver
branded
content, special offers and
coupons, discounts, loyalty program messages and other rich-media
offerings of guests’ choosing directly
onto their mobile devices. iSIGN Media's
IMS 3.1 interactive messaging software will be installed into RTown’s expansive
digital signage network of 27,000 hotel rooms
in 346
locations across Canada
to interact directly with
guests’ mobile devices through Bluetooth™
technology, known as proximity marketing. “With
the largest digital signage
and in-house TV network for hotels and resorts in Canada, we are very
excited
to enhance our offering by teaming with iSIGN Media. Through our
agreement with
iSIGN, we’re now able to give our advertisers the ability to
communicate with millions
of hotel guests every month via their mobile phones, as well as capture
and
measure meaningful data. Our digital
signage and TV network, combined with iSIGN’s IMS Bluetooth
proximity messaging solution can reach hotel guests wherever they are –
in the
room, lobby, restaurant, bar or even out on the town. It’s the most
powerful
way for our advertisers to engage with hotel guests yet,” said Don
McQuaid,
Founder of RTown Communications. Marketing to the Always Connected
Hotel Guest
The
partnership enables hotels to leverage the connected consumer’s
habits to increase ad revenues and engagement with the hotel brand –
both key
factors in creating lucrative repeat business. Both
companies and participating hotels
and resorts within the network anticipate increased advertiser participation and
revenues as the
program launches around the country in June. Hotel Market Embraces New Advertising
Technology According
to Don McQuaid of RTown, the hotel and resort market is ready to
communicate with guests using the most effective and immediate channels
available. "Over the past 12 months, we have seen the demand for in-room television and signage networks promoting hotel
services and
activities grow significantly. Our
agreement with iSIGN enables our participating hotels to send their guests targeted,
destination-relevant offerings and event
announcements directly to their mobile devices from our TV
network in each room, hotel
commerce areas, or even outdoors.” Roll-out
will commence with integration of
iSIGN’s technology into RTown's existing digital signage
network in
hotels in Vancouver, Whistler, and Kowlona.
The advertising solution will offer
measurement and metrics to existing advertisers and attract
others who will want accountability and measurement of their
advertisments in
real-time.
Anticipated Advertising Revenues,
Increased Engagement “Advertising
budgets are increasingly turning to mobile and
digital-out-of-home channels as they are proving to be so effective.
iSIGN's
patent-pending Bluetooth ™proximity marketing solution avoids privacy
issues or
carrier costs that are frequently associated with traditional SMS
marketing
campaigns, while giving advertisers the ability to capture and measure
data in
real-time to improve campaign effectiveness and higher ROI. There are
massive
opportunities for both companies, and the advertisers on the RTown
network to
connect with guests quickly, cheaply and effectively,” said Alex
Romanov, CEO
of iSIGN Media. With a potential reach of more than 5 million guests per
month, RTown expects to increase
revenue by at least 50% during
the 3-year agreement with iSIGN as
advertisers and hotel guests benefit from the
convenience,
relevancy, information and greater
interaction
throughout each location, at many different touchpoints. To
learn more about the new
interactive advertising solution for hotels and resorts from iSIGN
Media and
RTown Communications, please contact Jennifer Rodrigues at [email protected]
or 1.647.867.0093,or
visit www.isignmedia.com. About iSIGN Media iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity. The Company’s patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television. iSIGN is publicly traded in Toronto (TSX.V) under the symbol “ISD”. Additional information about iSIGN Media can be found at www.isignmedia.com. About RTown Communications RTown is a Canadian multimedia digital broadcast network operating in leading markets across the country, while delivering advertisers’ messages through a variety of cutting edge, leading technology platforms, including television, digital signage, web, mobile marketing networks and in-theatre advertising. For more information, visit RTown’s web site at www.rtowncommunications.com |
Media
Contact: Jennifer Rodrigues [email protected] 1.647.867.0093 |