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The Grand Hôtel Stockholm, One of Scandinavia's Leading Luxury Hotels,
Chooses ZDirect's eCRM Platform to Enhance Guest Communication

Stockholm, Sweden, April 12, 2011 – The Grand Hôtel Stockholm is implementing the ZDirect eCRM platform (Electronic Customer Relationship Management), ZMail®.
Mr. Tuomas Liewendahl, Commercial Director, states “We chose ZMail because it’s an effective way to keep personal contact with our guests, and we find the system integration with our Property Management System extremely important.”
Caren de’Ath, Director of Sales at ZDirect, states, “We are extremely pleased to partner with the Grand Hôtel Stockholm.  ZMail® provides the Grand Hôtel Stockholm with dynamic content electronic communication technology.  This “intelligent” technology can be leveraged for personalized communication with their guests with the purpose of enriching the guest experience.”
About Grand Hôtel Stockholm: 
The 345 room Grand Hôtel Stockholm has borne witness to some of the world’s greatest achievements.  Rich in history and tradition, Grand Hôtel Stockholm dates back more than 130 years and occupies a prime position on the city’s waterfront.  Since 1901, the Nobel Prize laureates and their families have all been guests of Grand Hôtel and the list of royalty, heads of state and artists who have stayed is impressive.
The Grand Hôtel is the only hotel in Sweden that is a member of the prestigious “The Leading Hotels of the World”.
The hotel’s interiors are held to be of such great historical significance that they have been designated as a “Swedish National Treasure”, notably the Spegelsalen (Hall of Mirrors), Vinter­trädgården (the Winter Garden) as well as a number of the other original function rooms   The Grand Hôtel is equipped with one of the most modern hotel kitchens in Europe, has an award-winning wine cellar, and a Nordic-inspired Spa, Grand Hôtel Spa by Raison d’Etre.
For more information, please visit
Contact: Lina Montanari, Commercial Agent,
About ZDirect, Inc:
Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is the leader in electronic marketing and eCRM solutions for the hospitality industry.  ZDirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and prospects. 
With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list.  Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers.  The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services.  Features and benefits of the ZDirect platform include:
  • Centralized Marketing Data Warehouse
  • Profile Consolidation Engine   
  • Dynamic Content Engine
  • Property Specific Email Marketing
  • Corporate Email Marketing
  • Advanced Filtering and Segmentation
  • Mobile eCRM
  • Social eCRM
  • Web Guest Acquisition Engine
  • PMS and CRS Interfaces
  • Golf Tee Sheet Integration
  • Pre & Post Stay Communication
  • Customer Satisfaction System
  • Electronic Concierge On Demand
  • Reservation Communication Portal
  • On Demand ROI Reporting
For more information, please visit
Contact: Caren de’Ath, Director of Sales,  +1-954-376-3409


For general inquiries email us at or contact:
Natasha Le Roux
Director of Sales
US and the Americas/ ASPAC
For international inquiries contact:
Caren de'Ath
International Director of Sales
(US) 954-376-3409


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