News for the Hospitality Executive |
Trust International Partners with VFM Leonardo to Simplify Image Management
Frankfurt am Main and Toronto, Canada– 1 April 2011 – By partnering with VFM Leonardo, Trust International now provides its hotel clients with a direct interface to manage hotel images and distribute to electronic booking channels. The seamless integration of VScape with the yourVoyager CRS means that Trust clients that subscribe to VScape Basic, Premium or Enterprise now benefit from a single point of entry to manage their hotels’ images on Trust’s booking channels and deliver them to thousands of additional channels in VFM Leonardo’s network. Research proves that images have a direct impact on bookings. A study recently completed by Expedia revealed that “…hotels with at least 15 photos sold 3x more room nights than hotels with fewer than five photos.” Together, Trust and VFM Leonardo are making it easier for chains to ensure their images, and correct images are available to online travel shoppers and influence bookings. Trust clients that are currently using VScape Lite can begin displaying their images on Trust’s booking channels and benefit from the same streamlined image management and distribution features by contacting VFM Leonardo directly to upgrade to VScape Basic, Premium or Enterprise. “Trust prides itself on being at the forefront of technology, which is aided by trusted partners like VFM Leonardo. With enhanced image management functionality and the seamless integration of VScape with yourVoyager, our clients can be confident that their images will be up-to-date and available to travel shoppers – which is essential in a world when visuals are increasingly impacting booking decisions,” said Richard Wiegmann, Managing Director of Trust International. “It is strategic partnerships like this one that make it possible for more and more hoteliers to maintain their visual content online without a hassle - giving online travel shoppers worldwide the visual content they want, which equals improved revenues for the hotels,” said Paolo Boni, President and CEO, VFM Leonardo, Inc. About Trust International Hotel Reservation Services GmbH Trust International is one of the
world’s leading CRS
providers and international hospitality partners. Trust’s services and
supporting
technologies help hotel chains and hospitality groups support their
sales and
marketing activities with the latest distribution solutions. The range
of
services includes CRS solutions and software, connectivity to all GDS
and IDS
channels, an Internet booking engine and third party integration to
PMS, RMS
and CMS systems. Trust International offers the full range of
CRS-related
products such as content management, business intelligence and
commission
payment services.
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. About VFM Leonardo VFM Leonardo is a technology leader
in online visual content
management and distribution systems. VFM Leonardo’s VScape® and
VBrochure™
products leverage the distribution capabilities of the VNetwork™, the
most
universally accepted and largest online visual content distribution
network for
the global travel industry including all four global distribution
systems
(GDSs), Pegasus and travel-related channels including online travel
agencies,
travel research and supplier web sites, search portals, review, travel
editorial and major social media and video sharing sites. VFM Leonardo
offers
the hotel industry the most effective digital asset management and
online
merchandising systems available today and effectively reaches tens of
millions
of consumers monthly with over 1,000,000 visual images (photos, virtual
tours
and videos) on more than 30,000 travel and social media websites in the
VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus,
Travelocity,
Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many
more for
90,000 hotels worldwide. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
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Contact: For VFM Leonardo Julie Vieth, VFM Leonardo Inc. Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 Email: [email protected] For Trust International Hotel Reservation Services GmbH Julie Shepherd, Accentuate PR for Trust International in North America Tel. +1 815 479 1833 – [email protected] Christiane Seelgen, Trust International Tel.+49 (0) 69 66 40 89 15 03 - [email protected] |