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Keith Halfmann Named Vice President of Operations
for Marcus Hotels & Resorts

Milwaukee, Wis., April 21, 2011 -
Marcus® Hotels & Resorts today announced that Keith Halfmann has been promoted to vice president of operations for the company.  Halfmann previously served as corporate director of restaurants and operations.

In his new role, Halfmann will oversee the day-to-day operational responsibilities for several hotels in the Marcus Hotels & Resorts portfolio including the Hilton Madison, Wis.; Sheraton Madison, Wis.; Sheraton Clayton Plaza Hotel, St. Louis, Mo.; Hilton Garden Inn, Houston, Texas; Bloomington Hilton, Bloomington, Minn.; Crowne Plaza – Northstar, Minneapolis, Minn. and the Westin Columbus, Columbus, Ohio.  Halfmann will be responsible for managing revenues, sales, financial performance, guest satisfaction and operational excellence for each hotel, as well as managing product and service quality standards for a variety of hotel brands.  He will also remain involved with the operation of the Mason Street Grill restaurant located in the Pfister Hotel in Milwaukee, Wis., which he successfully opened in 2006.

Halfmann has been with Marcus Hotels & Resorts for 12 years and has previously had a key role in developing the company’s food and beverage operations.  He served as director of food and beverage at the Pfister Hotel where he concepted and opened Celia, a four-star restaurant, and Blu, a nationally-recognized cocktail lounge. Halfmann served as assistant general manager of the Hilton Milwaukee, where he concepted and opened the Milwaukee ChopHouse – one of the city’s top rated steakhouses. He also served as director of operations at the Grand Geneva Resort & Spa in Lake Geneva, Wis., where he implemented strategic revenue and profit contingencies and successfully re-concepted the restaurants, spa, ski chalet, retail areas and public space.

More recently, he served as general manager of the Pfister Hotel, where he led a $20 million renovation of the hotel, including guest rooms, lobby areas, the WELL Spa and the Mason Street Grill.

Prior to joining Marcus Hotels & Resorts, Halfmann worked at the Copper Mountain Resort, an Intrawest Resort in Copper Mountain, Colo. where he served on the repositioning and branding team after Intrawest purchased the resort from its previous owner.  He also worked at Wyndham Hotels & Resorts in several food and beverage roles.

In addition to his work at Marcus Hotels & Resorts, Halfmann serves as a member of the Board of Directors for Feed My Sheep and sits on the Waukesha County Technical College Student Advisory Board.  He is also a member of the Wisconsin Restaurant Association (WRA) and is involved with the United Performing Arts Fund Emerging Leaders organization.  In his free time, he enjoys endurance training, triathlons and in 2010 successfully completed the Ford Ironman Wisconsin in Madison, Wis.

About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns or manages 18 hotels, resorts and other properties in nine states.  A force in the hospitality industry, Marcus Hotels and Resorts provides expertise in management, development and historical renovations.  The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.  For more information visit:

Jessica Vollrath
Vollrath Associates PR
414-221-0218 Direct
414-803-0409 Cell
414-221-0210 Main Office

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Also See: Peter Engel Named Chief Technology Officer for Marcus Hotels and Resorts / September 2010

Marcus Hotels and Resorts Re-launches Resort Suites Scottsdale as Xona Resort Suites Following a Multi-million-dollar Renovation / October 2008

Marcus Hotels and Resorts Signs Agreement to Manage the Sheraton Clayton Plaza Hotel St. Louis / February 2007

Marcus to Convert the 220-room Wyndham Milwaukee Center to the InterContinental Brand; A Key to Upgrading - the Creation of Three One-of-a-kind Food and Beverage Outlets / November 2006

Larry Flam Joins Marcus Hotels & Resorts as Director of Restaurant Operations / September 2006

Marcus Hotels Acquires the 186 room Westin Columbus Hotel; Continues to Seek Expansion Through Equity Investments / May 2006

Marcus Hotels and Resorts to Purchase the Westin Columbus Hotel; Transaction Leverages Historic Hotel Experience and Expands Presence in the Midwest / March 2006

Marcus Hotels & Resorts Names Keith Halfmann Director of Project Management and Food and Beverage / February 2004

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