News for the Hospitality Executive |
Hendersonville, TN -April
19, 2011 -
Facebook hotel booking is now available with InnLink’s iLINK Booking
Engine. With the importance of social
networking and
the growth and use of Facebook, many people want more interactive
solutions,
including making direct hotel reservations.
InnLink is now offering hotels booking technology for our
customers Facebook
pages. AdVantis
Hospitality Alliance is implementing the Facebook
Reservation Page
on all their Vista and Select Inn Facebook pages. Kelly Harvel,
CHA, Executive Vice-President,
discussed the new capability, “Vista has been engaged with Facebook for
a
while. Having the ability to book
reservations from our Facebook increases our connection with those
customers.
Using the web tracking in the InnLink system, we will now be able to
track hits
and reservations from Facebook so we can now evaluate the ROI on our
Facebook activity.” InnLink’s Facebook integration will
provide hotels with more incremental sales by increasing their social
networking exposure, direct hotel bookings, and providing new
eMarketing
opportunities. At the same time,
customers using Facebook now have a new way to in which to quickly
interact
with a hotel, view rooms, check availability, reserve a room, and get
an email
confirmation. Travelers are interacting more and
more each year with social networking sites, especially with Facebook. According to HotelNewsNow.com, “The conversion
rate on direct referrals from traveler review sites to hotel supplier
websites
ranged from 4% to 6% in 2009, while conversion from Facebook to hotel
websites
was 8%.” Fran Marcou, InnLink COO stated, “How hotels leverage social
networking with
their guests will play a major role in the future of guest interaction
and
online reservation services. Our Facebook
solution gives our hotels the ability and advantage to deliver a very
effective
reservation solution to the growing population of Facebook fans. Simply integrated with our CRS, we have
delivered an easy to implement, powerful social networking tool for
hotels.” For hotels on Facebook, this link provides
a new way to directly engage and service their customers, while
creating brand
awareness, increased customer loyalty and new revenue opportunities. InnLink provides reservation services for hotels and hotel companies utilizing two brands, InnLink CRS, for mid-tier limited service properties, and InnVite CRS, for upscale properties. Services include vLINK: comprehensive private-label voice reservations; eLINK: Internet, GDS and Channel Distribution; iLINK: private label Booking Engine, gLINK: Group Reservations, ONtarget Account Management: Account Management Support and RESmatrix: Customer Data Management Tool. InnLink currently maximizes channel-managed, reservation revenue streams for over 3500 hospitality customers. To learn more about InnLink’s products and services visit www.innlink.com
or contact Pam Walrond, Director, Marketing
at 615-264-8087 or [email protected]. About Advantis Hospitality Alliance: For
more information on Vista visit www.vistarez.com.
For more information on
Select Inn visit www.selectinn.com. |
Pam Walrond |
.