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Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida;
Property is on Track to Become the Brand's First LEED Certified Hotel

WHITE PLAINS, N.Y., Apr 04, 2011 - A new Four Points by Sheraton in Tallahassee is expected to become the brand's first LEED-certified property, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced.

Four Points by Sheraton Tallahassee Downtown, which opens in the summer of 2011, is on track to receive certification from the U.S. Green Building Council's (USGBC) Leadership in Energy and Environmental Design (LEED) program in 2012. The hotel is also working toward earning certification from Florida's Green Lodging Association.

Ideally located in the heart of Florida's capital city, Four Points by Sheraton Tallahassee Downtown will occupy a 12-story round building that has been a city landmark since 1969. The former Holiday Inn will complete an extensive multi-million dollar renovation prior to opening as a Four Points by Sheraton. Owned by Union Hotel Company Tallahassee RLLLP, the hotel will feature 164 comfortable and stylish guest rooms and all the amenities guests need to travel the way they like - all for a great price.

"Four Points by Sheraton Tallahassee Downtown is a great example of a successful conversion property that is incorporating leading-edge green standards into its operations," said Paul Sacco, Senior Vice President of North American Development, Starwood Hotels & Resorts Worldwide, Inc. "The brand has become an increasingly popular choice for both new-builds and conversions, as we continue our aggressive expansion across North America."

To spearhead the often complex and lengthy application process to attain LEED status, Union Hotel Company Tallahassee, RLLP has partnered with Boulder, Colorado-based UHG Consulting, a sustainability consulting firm specializing in LEED certification and green building. UHG is working with Four Points by Sheraton Tallahassee to advance the hotel's sustainability initiatives, achieve total cost savings from energy efficiency, and create public awareness of its green practices.

"We are delighted that Four Points by Sheraton Tallahassee Downtown is in pursuit of LEED certification, as we continue to find ways to deliver our popular lifestyle brands with minimal environmental impact," said
Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "The recently improved Four Points by Sheraton is a favorite among today's self-sufficient travelers, providing everything they want and need while traveling."

Four Points opened its 150th hotel in 2010, solidifying its place as Starwood's third largest brand with the second-biggest global pipeline. Four Points is always an honest value, with great amenities like free bottled water in every room every day, free wi-fi in public spaces, and free Internet access in all guestrooms. The brand's "simple pleasures" philosophy has also made Four Points a massive hit with travelers everywhere by giving guests everything they need, plus the extras they love - with superior service and modern style.

Four Points by Sheraton Tallahassee Downtown's central location puts guests within walking distance of the Capital Building, Florida State University and Florida A&M University. The hotel is just minutes from the Tallahassee Regional Airport and convenient to the Federal Courthouse, Lemoyne Center for Visual Arts, Odyssey Science Center and the numerous shops and restaurants of downtown Tallahassee.

"The renovation of this iconic hotel property has provided us with a unique opportunity to not only restore a city landmark, but also set a new standard for sustainable re-development within the city of Tallahassee,"said Peter Walstra, Director of Operations for Union Hotel Company Tallahassee RLLLP."We are proud to fly the Four Points flag, and we look forward to reaching even more travelers through the award-winning Starwood Preferred Guest program."

Four Points by Sheraton Tallahassee Downtown will offer all-day dining, more than 6,700 square feet of state-of-the-art indoor conference space and 2,000 square feet of outdoor space. Additional amenities will include an outdoor pool and regulation lap lanes, 24-hour gym and business center, and complimentary high speed internet.

About Four Points by Sheraton
Great Hotels. Great Rates: With 159 Four Points by Sheraton hotels in 27 countries, travelers can find the modern style and timeless comfort they're looking for - with genuine service and great rates - all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.

Four Points by Sheraton, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R),
Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc.
Jennifer Leemann

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Also See: Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Mark Weatherill Named General Manager for Starwood Hotels & Resorts Memorial City Complex in Houston Featuring Three Brands: Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Starwood Hotels Announces Plans to Open Multi-Brand Mixed-Use Complex in Houston Texas / February 2007

Starwood Reports 2nd Qtr 2006 Net Income Soars to $680 million from $145 million - $511 million from One-time Gains on the Sale of 33 Hotels to Host Hotels / Hotel Operating Statistics / July 2006

Starwood Hotels & Resorts Reports 1st Qtr Net Income Falls to $5 million from $79 million a Year Earlier; Takes a $72 million Expense Related to a change in Accounting for Timeshare Transactions; Management Fees Grew 55.6% to $56 million and Franchise Fees Grew 20% to $36 million / Hotel Operating Results / April 2006

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