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EasyRMS Moves into Taiwan through Partnership with Leading Hotel Software Provider in the Region

EasyRMS continues aggressive APAC expansion with addition of
Fashion Information Technology to global partner base

Taiwan – 26th April, 2011: Leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) proudly announces a new technology partner in the Asia Pacific region, Fashion Information Technology Co., Ltd (Fashion), based in New Taipei City.
Fashion has been providing hotel solutions to the Taiwanese market for over 24 years. Its core business is providing turnkey software and network solutions to the hospitality industry. They were initially referred to EasyRMS by a prospect client who has been working with Fashion for many years.  
“The prospect was impressed with our solutions and suggested to Fashion that they review the feasibility of reselling our solutions in Taiwan,” notes Christine Liu, EasyRMS Country Manager for China, who orchestrated the agreement alongside Paul Margaillan, EasyRMS CEO.
Fashion will now market the EzRMS™ Internet Product Suite to new hotel clients in the region. General Manager, Harris Wang, comments: “I think the EzRMS™ system will have huge development opportunities in Asia.” He notes that no other revenue management provider was considered. “This technology can transform the management thinking of Taiwanese hotels,” he says, “and we look forward to offering it as part of our hotel solutions package.”
Fashion decided it needed to provide a revenue management solution once it saw how EzRMS™ can tangibly help hotels increase their revenue. “Naturally, the Taiwan market requires this type of technology more than ever before,” says Harris.
The partnership is now being handled by the firm’s Director of Sales for Asia Pacific, Josephine Poh, who explains, “Fashion is a seasoned technology consulting firm to the hospitality industry and immediately recognised how our solutions can generate real benefits for their customers. They are very keen to get involved to provide that value-add. Fashion is highly respected in the market and EasyRMS have a market-leading RMS solution. The two companies soon saw this synergy and penned the partnership agreement.”
“Having expanded by over 50% in 2010, this new partnership is in line with the continuous expansion of our global footprint, leveraging our remarkable success so far,” says Josephine.  “We now operate out of 12 global offices, with more than 700 hotels in 47 countries. This new agreement will further enhance our reputation as a global leader in the provision of revenue management solutions and we look forward to welcoming new clients from Taiwan with the help of Fashion Information Technology.”   
About Fashion Information Technology Co., Ltd:
Fashion Information Technology Co., Ltd was established in 1987 and in the early years of its development was focused on systems integration for small and medium enterprises. The company soon gained a good reputation for advanced technology and systems integration, as well as reliable services. In 1999, when the software industry was hit by the restrictions of Y2K, Taiwan began a large-scale update of hotel systems, at a time when Fashion was the country’s only IT information services company for the hotel industry. The company’s vision for the future is to be the main hotel software application service provider in Taiwan.
About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts:

Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
T: +44 (0) 20 7495 0773
Fashion Information Technology Co., Ltd
Harris Wang
General Manager
T: +886 (02)-8923-6600

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